The John Deere Gator™ has been named the “Official UTV” of the Best in the Desert Racing Association for the 2011-2012 Best in the Desert Racing Series. The sponsorship will be used to highlight Deere’s Gator XUV crossover utility vehicles. As the term crossover implies, these latest additions to the Gator product lineup were introduced to appeal to customers that straddle the work and recreation segments. In the past few years the Gator has lost market share as the recreation and combination work/recreation segments of the market have expanded quickly. Learn more: SXSNews.com