Governor Nikki Haley helps Honda kick-off production of the new Honda Pioneer UTV

Honda held a big event at their South Carolina manufacturing facility to mark the start of production of their new 2014 Pioneer UTV. Governor Nikki Haley of South Carolina was in attendance. The company has added 65 jobs specifically for the new product line and will be investing a total of $27 million over the next few years. The company is also celebrating its 15th year of producing powersports products at the facility where ATVs and engines are also made.

The Pioneer lineup includes the 700 and 700-4 which features convertible seating. Both are a crossover type side-by-side for use in recreation and work applications. The vehicles replace the Big Red UTV and will be available starting in August and September at approximately 900 dealers nationwide compared to 500 for the Big Red.  Learn more:  Powersportsbusiness.com

Comment:  From my point of view the interesting part of this story is the significantly larger number of dealers that will be selling the Pioneer. I speculate that more Honda dealers are seeing the UTV market as a good growth opportunity that they want to take advantage of, and they believe the new offering from Honda will be appealing to their customers. I believe the Pioneer offers some innovations that differentiate it in the market more so than the Big Red model did.