John Deere recently announced two new special edition Gators, the Midnight Black XUV825i and Midnight Black RSX850i. Appealing to customers who are looking for additional styling, the UTVs feature a matte black paint scheme with gray decals.
Key features of the XUV825i Midnight Black Special Edition include:
- Matte black paint scheme with charcoal gray decals
- Sport steering wheel
- Power steering
- High performance exhaust
- Long-range light kit
- Poly half doors
- Matte black alloy rims and Maxxis® 2.0 Bighorn tires
- Deluxe cargo box with spray-on liner
- Optional power and front protection package with power lift, a heavy-duty front brushguard and fender guard, as well as floor mats
Key features of the RSX850i Midnight Black Special Edition include:
- Matte black paint scheme with charcoal gray decals
- Black and silver alloy rims with Maxxis® 2.0 Bighorn tires
- Trail-sport package with a special edition door closeout panel with Gator image, PreRunner bumper, and a Warn® 3,500 lb. winch
- Full underbody aluminum skid plate
- Mounted HELLA® HID Sport lights
- FOX® 2.0 Performance Series shocks
- 2-inch front receiver hitch
- Side nerf bars
- Cargo box rails.
The MSRP for both special edition UTVs is $15,999. Both vehicles are currently available in limited quantities at John Deere dealerships. Learn more: Deere.com
Comment: With MSRPs $3,000 more than their respective base models, these special edition Gators are at an entirely different price point. They are designed to appeal to the real Gator enthusiast who is looking to make a personal statement with their vehicle. It is also a way for John Deere to tap into the popularity of different paint and graphic schemes that have become more prevalent in the UTV market, especially at higher price points. While the iconic green and yellow John Deere paint scheme is an important part of the brand image, the company needs to be able to break away from that standard paint scheme to remain competitive and take advantage of consumer demand for different paint/graphics schemes. Rolling out special edition vehicles is one way to address this demand.