Polaris’s new manfuacturing facility in Opole, Poland. (Photo: Business Wire)

Polaris announced the opening of their new 345,000 square foot manufacturing facility in Opole, Poland. The company will manufacture ATVs and utility vehicles at the site for Europe, Middle East and Africa (EMEA) region. Opole will also house research and design for the Europe, Middle East and Africa markets allowing vehicles to be tailored to local needs. The building features include a 2,500 meter product test track and energy saving paint systems. Products should begin shipping from the facility in early 2015. Learn more:  Seekingalpha.com

Comment:

Polaris Industries continues to lead the small, task-oriented vehicle (STOV) industry in an aggressive and highly effective strategic vision. This could not be better demonstrated than by its groundbreaking initiative to put engineering and manufacturing assets in Poland and to tie Opole-based production to a logistics and marketing strategy for the entire EMEA region. Management has made increasing international sales a long term strategic goal and has steadily been taking steps towards that end over the last few years. The new facility is testament to the growth they have experienced in the EMEA region.

It has to be said that Polaris is, far and away, the leader in terms of strategic vision, implementation (in engineering, production, and distribution systems), and market development. Moreover, Polaris is not wedded to ICE technology. It’s acquisition of GEM Electric Vehicles, a company long-established, but treading water for years, constituted a strategic move into electric power (along with their investment in Brammo). Polaris immediately upgraded the look of the product line with the eM1400–and gave its dealers more flexible offerings with the gas-powered M1400 series.