According to the recent State of the Industry survey by Golf Course Industry, utility vehicles top the list of equipment that golf course superintendents are planning to purchase in 2015. A third of the respondents are planning on acquiring the vehicles. UTVs topped the list in all regions, the West, Northeast, Midwest and South. A deeper dive into the data reveals some prime markets… “Broken down further, 43 percent of respondents at private courses, 51 percent at western courses and 55 percent at courses operating with budgets in excess of $1 million all indicated utility vehicles as their top purchases.” Learn more: Golfcourseindustry.com
Comment: The positive outlook for utility vehicles in this segment is similar to what SVR is projecting for the market in our latest STOV market study. However, utility vehicle offerings from traditional golf car manufacturers will continue to face stiff competition from power sports and other manufacturers that are more aggressively pursuing other utility vehicle markets in the search for growth.