The base model General 1000 EPS in Indy Red with an MSRP of $15,999.
The premium model General 1000 EPS Velocity Blue with an MSRP of $17,499.
The Polaris General 1000 EPS Deluxe Orange Burst with an MSRP of $19,999.
Polaris Industries is launching the Polaris General, a new product line positioned between the Ranger and RZR product lines, that is designed for work and recreational use. “Today is a great day at Polaris! Once again, we are launching a game-changing new product,” said Tim Blinkhorn, GM, RANGER & Polaris GENERAL. “This vehicle is the most versatile sideby-side ever built, made for those who want to battle it all. Whether it’s dominating any trail, or conquering any job, The Polaris GENERAL delivers.”
The General product line initially features three models, a base model in Indy Red with an MSRP of $15,999, a model in Velocity Blue at $17,499 and a Deluxe model in Orange Burst priced at $19,999. The price points and features such as one of the more powerful Polaris ProStar engines indicate a higher-end crossover UTV. Some of the key figures across all models include:
- 100 hp ProStar 1000 engine
- Electronic Power Steering
- High Performance Close Ratio On-Demand AWD/2WD
- Engine Braking System
- 12.25″ of front suspension travel and 13.2″ in the rear
- Front and rear sway bars
- 12″ of ground clearance unloaded and 7.4″ when cargo box is loaded
- 600 lb. cargo box capacity
- 1,500 lb. towing capacity
- Full-body skid plate
- Factory installed doors with armrests
- Dual bolstered bucket seats with adjustable driver seat
- Space-optimized foot rests
- All-new customizable digital/analog instrumentation cluster that tilts with the steering wheel
- 23 liters of integrated storage
- 27″ tires
- 30 brand new Polaris Engineered Accessories™ and 90-plus common fit items
The Velocity Blue model features:
- Automotive-style paint
- Sport low profile front bumper
- Polaris HD 4,500 lb. winch
- 14″ Matte Black cast aluminum wheels
- Eiight-ply, 27″ GBC Dirt Commander Tires
The DeluxeOrange Burst Model has all the features of the Velocity Blue model plus:
- Adjustable Fox Podium X 2.0 QS3 shocks
- Pro-Fit Lock & Ride Sport Roof
- Rear-view mirror
- MTX Premium Soundbar with eight speakers and blue-tooth connectivity
The Velocity Blue and Deluxe Orange Burst models will be available at Polaris dealerships starting in December. The Indy Red will be available in March 2016. Learn more: Polaris.com
Comment: While Polaris Ranger and RZRs are certainly used as crossover UTVs, the product lines are delineated with the Ranger for work applications and the RZRs for recreation. The General provides Polaris with a more targeted line of crossover UTVs. The launch is another indicator of the continued high level of competition in the UTV market. The General provides Polaris with more models to directly compete with John Deere’s XUV line, the Honda Pioneer line, the Yamaha Viking line and Can Am’s Commander line. The Polaris General, given the model price points and features, appears to be targeting a higher priced end of the crossover market. As these product launches continue in the market, most of the major brands are building out specific product lines for work, recreation and crossover applications.
