Textron Specialized Vehicles, which makes utility vehicles like the Cushman Hauler 1200, is partnering with Caterpillar to manufacturer CAT branded UTVs.
Caterpillar, the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives, has entered into a manufacturing and supply agreement with Textron Specialized Vehicles to develop CAT branded utility vehicles.
The CAT utility vehicles will feature a steel cargo bed with a 1,000 lb. capacity and be able to tow up to 2,000 lbs. According to Cat product manager Steve Schoening, “Cat utility vehicles will offer exceptional performance and stability at full load, superior reliability, and a quiet, spacious operator environment”. There will also be ample headroom and legroom for tall operators.
Those specs are similar to the Cushman Hauler 1200 and Hauler 4×4 Diesel although the Haulers have slightly more cargo bed capacity by significantly less towing capacity. Caterpillar has 49 independent dealers in the US and another 123 worldwide. The CAT UTV will be available in 2018.
This is another example of utility vehicle manufacturers expanding their distribution through partnerships to reach additional market segments or geographic areas. Textron Speciality Vehicles has their Cushman product line that touches on the construction equipment market segment, but Caterpillar’s brand and dealer network provides access to the heart of heavy equipment markets. The partnership also helps increase production volume for Textron that can further reduce their manufacturing costs. For Caterpillar the partnership provides an easy add-on to their product line for a type of vehicle that many of their heavy equipment customers are likely already buying, but from other brands. In addition, they do not have to spend as much non-monetary resources developing and producing a type of vehicle that is not core to their mission or expertise. Learn more: Constructionequipment.com
Marc Cesare, SmallVehicleResource.com