Special Edition Gators: Targeting The Enthusiast Market

John Deere recently announced the introduction of Special Edition XUV 620i models available in Midnight Black or Metallic Silver. According to the press release:

The Midnight Black features a carbon-fiber pattern that is professionally applied through the exclusive Final Finish® process for a long lasting and realistic appearance on the hood and steering wheel cover. It also sports premium SLX polymer high gloss black fenders that deliver an automotive painted look in a mold-through color that has superior UV fading and mar resistance. The Metallic Silver Edition includes automotive quality paint on the hood, fenders, cargo box and tailgate.

The new special edition models also feature five-spoke alloy wheels, special 21 inch high-back sport seats, billet aluminum controls and a special edition nameplate on the front fenders. Custom options include adventure lights, a high-performance slip-on exhaust, a heavy-duty brush guard, heavy-duty fender guards, several windshield options and more!

The models are targeting the outdoor enthusiast or what we would call the recreational utility vehicle segment. In particular, the new Gators are for those utility vehicle owners that want to customize their vehicles.

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