New 2015 Ranger 570 Full-Size

New 2015 Ranger ETX

New 2015Ranger RZR XP 1000 EPS High Lifter Edition

New 2015RZR XP 1000 EPS Desert Edition

Polaris announced their 2015 off-road vehicle lineup including the new RZR 900, RZR S 900, Full Size and Two-Passenger RANGER 570, as well as the Sportsman ACE 570.

Changes to the RZR product line include:

• A 50 in. RZR 900 with a 75 hp ProStar engine and dual a-arm rear suspension
• A 60 in. RZR S 900 with a 75 hp ProStar engine and dual a-arm rear suspension
• Special edition RZR XP 1000’s for specific off-road terrain:  the RZR XP 1000 High Lifter Edition for mud and RZR XP 1000 Desert Edition for sand.
• The Desert Edition also features the new Polaris Digital Interactive Display, a full-color, 4.3 in LCD display with Bluetooth™ capabilities.
• Polaris Digital Interactive Display will be available on RZR 900 XC Edition and the RANGER XP 900 EPS Vogue Silver Deluxe.
• Previously announced RZR XP 1000 and RZR XP 4 1000 with a higher output 110 horsepower engine and and new direct flow intake covers, new belt and a new clutch cover with more ducting providing two times more airflow directly to the clutches.

Changes to the Ranger product line include:

• An upgraded 68 horsepower Ranger XP 900.
• A new Ranger 570 Full-Size with a 44 hp ProStar 570 engine.
• A Ranger Diesel, with a 3-cylinder, Tier 4 compliant KOHLER® diesel engine.
• A new entry level Ranger ETX with 31 hp and electronic fuel injection.
• Upgraded features on the Ranger 570, Ranger EV, Ranger ETX and Ranger Crew 900 include Lock & Ride™ PRO-FIT™ cab accessory integration, increased horsepower by 10 percent to 44 horsepower, and 20 percent more towing capacity, increased fuel range, more storage, and an improved bench seat for added comfort on the Ranger 570. All updates will also be integrated to the four-passenger Ranger Crew 900.
• Three deluxe edition Ranger XP 900 EPS for specific uses including: the Ranger XP 900 EPS Vogue Silver Deluxe Edition for the trail, Ranger XP 900 EPS Hunter Deluxe Edition for hunting, and Ranger XP 900 EPS NorthStar Deluxe Edition for cold weather and work.

Polaris also added to their new Sportsman Ace product line with the Sportsman Ace 570 which uses a ProStar 570 engine with 45 hp.

Comment:  Polaris keeps on rolling out new vehicles and upgrades faster than any other manufacturer in the market. They saturate a market segment with specific price points and feature combinations to target specific sub-segments. While some OEMs may have one or two vehicles in a particular segment, Polaris will have numerous models and keep adding to the lineup if they see potential in dissecting the market segment even further. This also makes it difficult to compete against them since you either put out models with a more general feature set that must compete against a range of vehicles with feature sets more tailored to certain end-use applications or you have to limit your focus to a particular sub-segment and compete on a model to model basis. In recent years they have also leveraged their own engine development efforts as they recognized the importance of horsepower and other engine characteristics as critical selling points in the side-by-side market. On that note, I noticed they now display horsepower information for each model directly on the home pages of their 2015 Range and Sportsman product lineups.