Marc Cesare, Smallvehicleresource.com

Vehicles like the Kawasaki Mule SX 4×4 XC are being marketed to government and fleet buyers.

Kawasaki recently added a section on their website specifically for government and fleet sales. The fleet sales section includes links to information on their work and recreational side-by-sides as well as ATVs. The government section includes motorcycles and personal watercraft in addition to side-by-sides and ATVs. There is also contact information for Michael Jacobs, Kawasaki’s government and fleet sales manager.

This is another indication of side-by-side manufacturers trying to target to additional markets and in particular commercial and work related markets. In many cases, manufacturers with a strong presence in the recreational and crossover market segments are moving more aggressively into the utility segments in search of sales growth. They are accomplishing this by several methods including developing new models or whole product lines for the market, partnering with other equipment manufacturers to access different distribution networks and/or developing new and targeted marketing programs and sales teams.   Learn more:  Kawasaki.com