NEVs: The Future of Transportation?

Posted on April 23, 2015 by Marc Cesare

An essay in the May issue of Harvard Business Review makes the argument that vehicles like the NEV will be the future of transportation. The premise is that in the future car ownership will decline significantly as ride-sharing services become a more dominant mode of transportation. Given that most driving trips are local, NEVs are positioned well for this changing market, particularly in urban areas. Industry analysts view car-sharing services and autonomous vehicles as the future. An analyst from Morgan Stanley used the following graphic to illustrate the expected shift in car ownership and use.

What one analyst sees as the future for cars.

There are some statistics that indicate the transformation is already under way. “… the average person uses his car for only one hour a day, according to a still-widely cited 1995 statistic from the U.S. Department of Transportation. And driving by U.S. household fell nearly 10 percent between 2004 and 2014, marking the first major shift in car ownership since World War II.” However, it may be a while before a wholesale shift happens, if it ever does. Learn more: Huffingtonpost.com

Comment: While NEVs are popular in certain areas, like vacation communities and gated communities, they have not quite gained traction as predicted. In fact, SVR’s research shows that their use has largely switched from predominately personal transportation to commercial use, such as on college campuses and resorts. One reason is that more municipalities are allowing golf cars or modified golf cars to be used on public roads. The price differential between these and NEVs make the NEV the less frequent choice in these areas. Where ordinances are more restrictive, NEVs have proven to be a popular choice. The key to expanding the market is allowing the vehicles to travel at a higher speed than the currently regulated 25 mph. A NEV with a top speed in the range of 35 mph to 45 mph, often referred to as a medium speed vehicle (MSV), would open up the market considerably but this would require significant and costly changes in NEV safety equipment and/or design. NHTSA has been adamant about not creating an MSV classification as currently envisioned, and they are not enthusiastic about the mixing of NEVs with highway capable vehicles on public roadways. But in the future autonomous technology and advances in safety technology could improve safety and lower the costs of safety equipment enough to make MSVs viable.

Club Car Offering Solar Panels

Posted on March 25, 2015 by Marc Cesare

New solar panel offering from Club Car.

Club Car is now offering rooftop solar panels for their 48-volt Precedent golf cars, Carryall utility vehicles and Villager LSVs. Customers will now be able to capture store and use solar power with the 100-watt Solar Drive Charging Panel Assembly. Club Car reports that “As a yearly average, the system generates 29 percent of the total energy required to drive eight miles per day in West Palm Beach, Fla.” Customer results may vary depending on how they use their vehicle and where they live. The panels measure 40 inches by 26 inches by 0.2 inches thick and weigh less than 6 pounds. The panels are impact resistant, have Teflon-like coating to protect the cells and come complete with a controller, connector to the vehicle’s power supply, all necessary hardware and installation instructions. They can be user- or dealer-installed in about 20 minutes. Learn more: Golfcourseindustry.com

Comment: Club Car now joins GEM and Evergreen Electric Vehicles in offering a solar option for their vehicles. Evergreen and GEM also offers a SolarDrive product. GEM offers 220 watt and 410 watt systems for $2,500 and $4,000 respectively. Pricing was not provided for the Club Car product.

What’s Cooking on the STOV: Beach Bugz LSV Rentals

Posted on March 17, 2015 by Marc Cesare

Highlighting some of the many applications for small, task-oriented vehicles

Beach Bugz co-owners Adam Benigni, left, and Jimmy Stephenson have opened a street-legal golf cart rental business, along with partner Adam Smith, not pictured. Photo Credit: David Albers

Beach Bugz co-owners Adam Benigni, left, and Jimmy Stephenson have opened a LSV rental business, along with partner Adam Smith, not pictured. Photo Credit: David Albers

Beach Bugz Offers LSVs for Rent – Beach Bugz, a company based in Naples, FL, started renting LSVs last October for daily, weekend or weekly use at rates of $100, $275 or $475 respectively. Beach Bugz currently has a fleet of 23, six-seat E-Z-GO vehicles that meet LSV regulations and conveniently come with a free beach parking sticker. The company was started by Adam Benigni, Adam Smith and Jimmy Stephenson and they have plans to expand their fleet to between 50 and 100 vehicles to cover from Naples to Marco Island as well as looking to other counties and to hotel rentals. They hope to upgrade the vehicles as well with GPS navigation and bluetooth enabled speakers so customers can stream music over their smartphones. Some businesses in the area offer dedicated parking spots for electric vehicles or LSVs and the City Council is examining ways to encourage LSV use. The rentals have been popular when customers had friends and relatives visiting for Thanksgiving or children coming down for Spring Break. Learn more: Naplenews.com

Comment: A nice niche fleet market is developing for LSVs. In addition to this type of rental company, there have been a number of LSV taxi fleets that have been started in different cities around the country. While they often face some local regulatory issues, in general, they appear to be making some headway.

Will Lithium Batteries Disrupt The Fleet Golf Car Market

Posted on March 16, 2015 by Marc Cesare

The Evolve fleet golf car from LiV Golf Cars is powered by a lithium iron phosphate battery.

For a number of years there has been talk about lithium batteries making an impact on the STOV market. The verdict has always been mixed when I’ve interviewed dealers on the subject. Three years ago you could find a number of dealers predicting that lithium powered vehicles were about to break out and start making serious inroads in the STOV market. However, that has not come to pass, at least not yet. What has happened by all accounts is that lithium batteries have become significantly cheaper. But have they become cheap enough.

I recently spoke to Jon Hoster, the founder of LiV Golf Cars, and he believes they have. Specifically he is targeting the fleet golf car market with a pair of lithium battery powered golf cars. What is disruptive about lithium powered fleet golf cars is that their battery packs can last twice as long as the lead acid based battery packs currently in use. Historically, fleet golf car leases have been closely linked to battery pack life. When the battery pack is ready for replacement, a new fleet of golf cars is leased. Lithium powered golf cars could drastically change this time frame, and, over a relatively short period of time, the demand for fleet golf cars.

This issue is discussed in more depth in a new article posted on www.smallvehicleresource.com.

New Small Task-Oriented Vehicle (STOV) Study from SVR Forecasts Significant Growth

Posted on March 11, 2015 by Marc Cesare

Small Task-Oriented Vehicle (STOV) market at the Edge Of Significant Transformation & Growth in Next Five Years

In a new market study on the small vehicle market, Small Vehicle Resource (SVR), LLC predicts significant growth over the 2015-2019 period. The market research reveals four trends coming together that will result in market gains of between 8%-12% in the forecast period and an industry value in the range of $20-$25 billion at retail. These trends are:

Growing appreciation in a highly diverse market for the effectiveness of small vehicles specifically designed to meet individual segment needs (small, task-oriented vehicles (STOVs);

Superior product development in drive trains (AC electric plus the addition of EFI and hybrid drives in many new market segments) and automotive-type components, which heightens performance capabilities and raises the bar in the cost/benefit trade-off;

Critical improvement in distribution and sales systems that cater to manufacturers’ non-traditional markets—in conjunction with,

Increased use of the internet-based information to drive sales.

“Much better economic performance for the last three quarters of 2014 and a strong positive outlook for 2015, provides the launching pad for SVR’s positive forecast for 2015-2019,” states Steve Metzger, SVR Managing Director. “The drag on industry growth from the 2008/09 recession and subsequent slow recovery appears to be over,” he went on to say. Further, Metzger explains, “With the exception of fleet golf cars, where demand is stagnant at best, the privately-owned (primarily personal transportation vehicles), utility vehicle, and off road segments should all see gains in mid-single digits to low double digits range over the next five years.” The report notes that the stability of the golf-related market offers to golf car manufacturers the cash flow breathing room to transition to non-golf segments.

Marc Cesare, SVR Managing Director adds, “We put special emphasis on the off-road market in this report, because it has become the competitive vortex for golf car manufacturers seeking new markets, the powersports industry, and traditional manufacturers of work related utility vehicles.” “The spectrum of off-road solutions has greatly expanded,” Cesare notes, “as manufacturers seek growth by broadening their product lines and targeting market sub-segments with models tailored for specific end-use applications.”

The new study, the seventh in the series of studies produced by SVR since 2000, covers utility, off-road, and personal transportation vehicles, and fleet golf cars.

The study is entitled, “The Small, Task-Oriented Vehicle Market: Greater Product Diversity Opens New Avenues of Market Competition–Trends from 2010; Forecasts to 2019. For additional, detailed information see our SVR STOV Market Study Brochure or contact:

Steve Metzger at smetzger@smallvehicleresource.com or (914) 293-7577

Club Car Awarded National Contract for Utility, Transportation & Golf Vehicles

Posted on March 4, 2015 by Marc Cesare

Carryall 2 Electric from Club Car is one of the vehicles covered by the newly awarded contract.

Club Car has won a national contract from U.S. Communities for utility, transportation and golf vehicles and related accessories, equipment, parts and services. U.S. Communities is the leading national government purchasing cooperative, providing government procurement resources and solutions to local and state government agencies, school districts (K-12), higher education institutes, and nonprofits looking for the best overall supplier government pricing. More than 55,000 registered agencies, education institutions and nonprofits utilize U.S. Communities contracts to procure

The lead agency on the bid solicitation for the contract was the City of Kansas City, MO. This is the first time the organization has awarded a contract in this category and it is for three years with two one year renewal options. Vehicles covered in the contract include:

Carryall® utility vehicles. (4x2s and automatic 4x4s and two- and four-passenger models.)
Carryall® LSVs. Street-legal on roads with speed limits of 35 mph or less in most states.
Transporter™ transport vehicles. (Four- to eight-passenger.)
Villager™ transport vehicles. (Four- to eight-passenger.)
Precedent® golf cars.
Café Express hospitality vehicles.
Service parts factory direct.

Learn more: Virtual-strategy.com

Comment: This is a nice contract to win. It effectively shuts out the competition when the member agencies want to purchase these types of vehicles. They don’t have to put out request for proposals (RFP) and obtain quotes from multiple vendors. By avoiding the RFP process, purchasing through this contract makes the process faster for both the buyer and seller.

Club Car Introduces The Precedent Stretch PTV

Posted on February 4, 2015 by Marc Cesare

The new four person Precedent Stretch PTV from Club Car.

Club Car has launched a new personal transportation vehicle (PTV), the Precedent Stretch. The four-person vehicle includes four forward-facing streets, an optional19-mph Private Use Speed Option, 3.7-hp IQ Plus™ electric motor, a 350-amp controller and ERIC, a new charging system. ERIC issues audio and visual alerts to inform owners when charging begins, when the car is fully charged, when the battery state of charge drops below 20% and 10%, and of any problems with the charger. The Precedent Stretch, purposely built for four people, also features a tubular aluminum frame, spacious bagwell and heavy-duty SportDrive™ Steering and Suspension System. The full press release follows the comment.

Comment: What I find interesting about this new vehicle is that it is a PTV and not an LSV. PTVs have a higher maximum speed than what is typically found for golf cars, 19 mph vs 15 mph, but is not as fast as an LSV, 25 mph. The vehicle is clearly aimed at gated communities where people would like to travel faster but don’t want the added expense of an LSV, which must have a set of mandated safety features. This choose may indicate that Club Car finds more potential in the non-LSV personal transportation market in gated communities than in the market for LSVs for use on local public roads.

Press Release

Club Car Introduces New Precedent Stretch PTV (Personal Transportation Vehicle) with 19-mph Private Use Speed Option
New Four-Passenger Electric Vehicle Is Great for Neighborhood Transportation, Small Businesses and Golf

Club Car introduces the versatile new Precedent Stretch personal transportation vehicle (PTV). It combines unsurpassed power and durability with four forward-facing seats and 35 additional inches of legroom, for people who want to take the long view. In the Precedent Stretch PTV, drivers don’t have to leave a friend or relative behind or sitting on a rear-facing seat. “The vehicle’s automotive design fosters conversation, camaraderie and comfort. It delivers the most front and rear legroom of any four-passenger vehicle in its class,” says Product Manager David Woodward. The Precedent Stretch PTV comes with a maximum speed of 15 mph or with Club Car’s 19-mph Private Use Speed Option, making it ideal for neighborhood transportation.

Engineered to Carry the Load

Many small four-passenger vehicles are simply traditional golf cars that have been extended by a third-party provider, often putting the OEM warranty at risk. The Precedent Stretch PTV was designed to carry the additional length and weight. The car is equipped with 10 percent more battery capacity, providing more range than competitive vehicles. The system features:

A rugged 3.7-hp IQ Plus™ electric motor
A 350-amp controller
A heavy-duty solenoid
Four-gauge battery wires
Regenerative brakes that capture and store energy used during braking, extending the miles per charge

Durable, Environmentally Safe and Family-friendly
The vehicle uses no gas and releases no carbon emissions. It comes with:

A spacious bagwell for groceries, gear or two sets of clubs.
An exclusive rustproof, corrosion-resistant, 2-x-3-inch tubular aluminum frame that makes it more impact resistant than steel frames.
An extended Monsoon Top™ Canopy with built-in drains that channel water to the ground.
A heavy-duty SportDrive™ Steering and Suspension System for a smoother ride and better handling.
An integrated rear-passenger grab bar, a five-panel mirror and improved rear braking for safety.
One of the longest, most inclusive warranties in its class.

Heads Off Charging Errors
The Precedent Stretch PTV has a new charging system known as ERIC (Efficient. Reliable. Intelligent. Connected.).
“The solid-state, high-frequency system works globally, keeps charging even during voltage fluctuations, and outsmarts common user errors,” says Woodward.
ERIC issues audio and visual alerts to inform owners when charging begins, when the car is fully charged and of any problems with the charger. On-car dash lights alert drivers when the battery state of charge falls to 20 and then 10 percent charge so they don’t get stranded.
Unlike chargers in competitive vehicles, ERIC continuously monitors the battery pack after charging and delivers power as needed. It can be charged through a standard 110-volt outlet, and comes with a standard single-point watering system that makes battery maintenance quick and easy.

GPS Industries Introduces New Fleet Management System

Posted on January 26, 2015 by Marc Cesare

GPS Industries has introduced their Visage Resort Edition fleet management system for golf car fleets. The Visage Resort Edition includes navigation tools, maps and two-way communication capabilities, and the recently-launched Visage Media Network. The Visage Media Network consists of 10-inch color touchscreens affixed to guest-assigned cars and can deliver a range of content such as resort news, internal promotions for resort restaurants, special events like concerts and off-site excursions and information on resort real estate for sale. Sponsored content provides an additional revenue opportunity for the resort or golf course, and access to an affluent audience for advertisers. The Visage Resort Edition was launched at the high end Casa de Campo Resort in the Dominican Republic. According to management Visage is installed in 900-plus golf-car fleets, primarily in North America, Europe and the Middle East for 80% global market share, GPSI predicts 35% annual growth over 2014. Learn more: Worldgolf.com

Comment: Golf courses are still experiencing a tough market and the net number of golf courses in the US are expected to decline slightly over the next few years. Products like Visage help course managers squeeze some more revenue out of their existing base of participating golfers. The fleet data can also help them manage their fleet more efficiently. The market for these type of products has grown significantly in the last few years.

LiV Golf Cars Trying To Enter Fleet Golf Car Market

Posted on November 20, 2014 by Marc Cesare

The Evolve fleet golf car from LiV Golf Cars powered by lithium batteries.

The Prosper fleet golf car from LiV Golf Cars powered by lithium batteries.

LiV Golf Cars based in Libby, Montana is hoping to break into the golf car fleet market in 2015 with a pair of lithium battery powered electric golf cars. Started in 2013 with the aid of a $368,000 grant from the local government, the company to date has produced 34 vehicles during the course of their product development and initial sales process. According to CEO Jon Hoster 15-20 of those vehicles are on five different golf courses located in California, Phoenix and Las Vegas. The development process took longer than expected but their two models, the Evolve and the Prosper are now ready for market. Under the terms of the grant the company must employ 22 people by September 2015. Currently the company employs two but Hoster hopes to add 15-20 in 2015.

What is unique about the Evolve and Prosper are that they are powered by Lithium Iron Phosphate batteries as opposed to lead acid batteries typically found in electric fleet golf cars. The company states the advantages of the lithium batteries are that they last longer, three to four times longer, than lead-acid batteries; are lighter leading to less compaction on courses; and reduce vehicle maintenance. The batteries have a 6-year warranty.

The Evolve is targeted towards more upscale courses and features an aluminum alloy chassis, independent front and rear leaf spring suspension, water-directional sun top, and impact resistant body molding. The Prosper has a tubular steel chassis instead of aluminum and has a hydraulic shock absorber with coil over springs front suspension instead of Macpherson strut front suspension. Both models feature a 48-volt system with a D&D Motor Systems, separately excited motor and a lithium iron phosphate battery pack. There is no mention of pricing for the vehicles on their website. Learn more: Thewesternnews.com

Comment: Cracking the fleet golf car market will be a difficult task. It is a very price sensitive market that is dominated by E-Z-GO and Club Car with Yamaha a distant third. All three should have a significant cost advantage given their size and manufacturing volume compared to such a small company. There is also the issue of having the proper distribution and servicing network to service fleet golf cars. Golf cars are a revenue generator for courses and any down time impacts the bottom line. On top of these challenges the golf industry has faced some difficult economic times with a decline in the number of courses since 2006 as well as ongoing attrition in the number of golfers.

E-Z-GO Announces New SC-48 Battery Charger For Fleet Golf Cars

Posted on October 29, 2014 by Marc Cesare

The new SC-48 battery charger developed Delta-Q Technologies in collaboration with E-Z-GO.

The new SC-48 battery charger developed by Delta-Q Technologies in collaboration with E-Z-GO.

E-Z-GO has introduced their new SC-48 battery charger for for its 2015 model year RXV® and TXT® electric fleet golf cars. The high-efficiency charger was developed in collaboration with Delta-Q Technologies. Key features of the charger include:

Durable sealed die-cast housing
High frequency charger
Charger adjusts charging performance based on measurements from the temperature sensor installed on the golf car’s battery pack
Repairable in the field by E-Z-GO technicians and distributors
Charger cord will release from the charger if accidentally pulled
LED charge indicators on both the charger and vehicle keep customers up-to-date about AC power status, charging progress, charge completion, or whether a fault has occurred.

The following specifications on the charger are from the Delta Q Technologies website.

DC Output
Maximum DC output power 750 W
Nominal DC output power 650 W
DC output current (48 V) 13 A
Estimated charge time at 75% depth of discharge 6.7 hours
Temperature compensation – Yes, third pin on paddle/ receptacle
DC connection resistance check – Yes

AC Input
Nominal AC input 110 V
Maximum AC draw at 110 VAC 7.5 A

Learn more: Worldgolf.com

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