An important driver for the consumer LSV market has been the growth of retirement and over 55 master planned/gated communities to serve aging Baby Boomers. ??While many of these communities have been associated with retirement areas in Florida, California, Arizona and the Carolinas, a recent planning document from Washington state points to more widespread potential outside those states and master planned communities. ??Recently??the Clark County Aging Readiness Task Force presented over 90 recommendations to county officials to address the county’s aging population. ??A number of the recommendations deal specifically with transportation issues and one of the general recommendations is to support the use of neighborhood electric vehicles. ??County officials expect that??by 2030, 25% of local residents will be 60 or older compared to around 16% today. ??”Seniors are the fastest growing segment of the local population and, statewide, Washington will rank 11th in the nation.” ??Learn more: ??Columbian.com
Category Archives: market trends
STOV Market Trender: Replacing Pickup Trucks
This is an update to an earlier Market Trender post about a county replacing pickups with UTVs for beach patrol. ??The initial impetus for the new vehicles was a string of accidents where sunbathers were??accidentally??run over by life guards driving pickup trucks. ??An issue in the incidents was the height of the trucks and the limited visibility they provided in the context of beachgoers laying down on the sand. ??The county has purchased two vehicles and will add eight more vehicles by March. ??Besides offering increased visibility, the UTVs??operate better in soft sand and the open sides make it more inviting for beachgoers to approach lifeguards. ??The UTVs carry a surfboard, backboard and other safety equipment. ??Learn more: ??Orlandosentinel.com
What???s Cooking On The STOV
Highlighting some of the many applications for small, task-oriented vehicles
Lewis County's New UTV: A Search & Rescue command center for backwoods operations
??Search and Rescue Command Center Vehicle – In Lewis County in upstate New York a Polaris Ranger UTV was recently purchased to serve as a command center for search and rescue operations. ??The vehicle cost $19,000 and was funded with a grant from the Federal Department of Homeland Security. ??Other funding covered the $4,000 for a track kit that expands the vehicle capabilities in snowy conditions. ??The vehicle also includes a heated cab, 100 watt radio system,??emergency floodlights, a winch and a small emergency generator. ??Any agency in the county will be able to use the vehicle in addition to it’s use as a search and??rescue??vehicle. ??Learn more: ??Watertowndailytimes.com
Artic Cat Reports Strong Quarterly Results
Last week Arctic Cat reported the results for their third quarter which ended December 31, 2011. ??Management reported net sales of??$207.0 million ??compared to $152.0 million for the the prior-year third quarter. ??Net earnings for the same time periods was $17.0 million and $9.3 million respectively. ??The sales increase was driven by??increased snowmobile sales and international all-terrain vehicle (ATV) sales, as well as the first shipments of their??new Wildcat sport side-by-side vehicle. ??Arctic Cat’s ATV sales include ATVs and side-by-side vehicles.?? “ATV sales increased 12 percent to??$54.4 million??in the fiscal 2012 third quarter versus??$48.6 million in the same period last year, with strong contributions from Arctic Cat???s Prowler line of side-by-sides.” ??The company expects to increase production of the Wildcat in the fourth quarter. ??Learn more: ??Arcticcat.com
Earnings Call Highlights:
- ATV sales increased 14% to $151.1 million from $133 million for the first three quarters of the fiscal year
- Management reports a decline of 7% in the quarter for industry ATV sales in North America. ??Side-by-side sales continue to grow however and Prowler sales were up for the quarter and first three quarters.
- Management expects ATV division sales to increase 19% to 22% for the full year, driven by Q4 shipments of the new Wildcat sport side-by-side
- Arctic Cat has shipped 200 Wildcat side-by-sides to date and estimates based on Q&A comments indicate orders in the range of 6,000 to 10,000 vehicles. Sales are meeting expectations according to management.
- Arctic Cat has switched to a monthly ordering system for dealers compared to what was more of a quarterly program. ??Comment: This will likely be a continuing trend??with manufacturers in the industry??as Polaris has also already made this transition to shorter ordering time frames. ??The shorter time frame has reportedly allowed for lower inventories and costs, better matching of vehicles to customer needs and faster response to changing market conditions.
E-Z-GO Developments
Towards the end of last year E-Z-GO initiated a rebranding of some of their product lines. ??They introduced their Terrain line of vehicles for what??management??describes as “trail-utility” applications and their Express line of vehicles for “trail-leisure” applications. ??The Terrain line consists of the Terrain 250 and 1000 in gas and electric configurations and the Terrain 500 and 1500 in gas only configurations. ??The Express line consists of the L4, S4, L6 and S6 models which all come in gas or electric versions. ??One dealer’s website describes the Terrain line being for cargo and the Express line being for people.
From my understanding??the old E-Z-GO ST product line has??been rebranded as E-Z-GO Terrain & Express models, and as the Cushman Hauler models, and some as Bad Boy Buggies. ??While the guts of the vehicles have not been changed substantially, the??front body panel, the cowl, headlights and canopy top have been changed and the top supports are beefier as well.

E-Z-GO's Exceed Hybrid Technology Range Extender
E-Z-Go has also introduced a range extender technology for their Freedom RXV golf car and 2Five LSV. ??The??Exceed Hybrid Technology??? is a fully integrated supplemental power source which can extend the range of these vehicles up to 150 miles based on E-Z-Go’s test results. ??The Exceed features a 6 hp, 205 cc gas generator which can recharge the batteries on the fly and provides a 400-watt power source for charging electronic devices. ??System controls and the power source outlet are located on the dashboard. ??The generator fits into the vehicle’s bagwell with a custom cover. Learn more: ??Ezgo.com
More Sustainability Driven Purchases
The University of Chicago recently added three e-Ride electric utility vehicles to their fleet. ??The LSVs are replacing two gas powered trucks and a van and are the University’s first foray into all electric vehicles. ??The vehicles will be used mostly by the facilities department in their carpentry or painting shops during a pilot phase to understand how to best use the vehicles. ??In the future more of these type of vehicles are expected to be purchased as part of a sustainability program. ??Learn more: ??Blogs.uchicago.edu/dirt
Update:?? In a related story, Missouri State University students purchased a Vantage EVX1000 electric utility truck for student workers who collect recyclables on campus. ??The student sustainability fund was used to finance the $24,000 purchase. ??The recycling program is expected to now be more efficient with a dedicated vehicle that expands access to off-campus university buildings downtown. ??Learn more: ??News-leader.com
UTV Farm Segment in the UK
I came across a story about the use of UTVs on farms in the UK. ??This segment includes both farmers and gamekeepers. ??According to the story, much like the US market, diesel powered UTVs are often the vehicle of choice for the torque they can deliver. ??There are a few brands in the UK market that you do not see as much in the US market including Kioti, Ausa, and JCB, but there are familiar brands as well like John Deere, Kubota, Polaris, Kawasaki and Cub Cadet. ??One interesting aspect of the market is that kits to make the UTVs street legal are commonly available options, if not a standard feature already. ??Typically the kits cost about 1,000 USD and includes turn signals, rear lights, horn, seat belts, registration holder and tax disc holder. ??Learn more: ??Farmers Weekly
Austin LSV Cab Company Gains Approval
After several years of legal battles and legislative efforts Electric Cab of Austin will soon be able to operate legally in downtown Austin. ??The City Council recently approved the first writing of an ordinance that will allow electric LSVs to be used in the downtown area. ??Rides are provided for free and the company generates revenue from advertising on the vehicles. ??Learn more: ??Dailytexanonline.com??
Comment:?? This business model of using LSVs for center city taxi services has emerged in a number of cities. ??Given the number of cities that could potentially implement a service such as this, it represents a potential growth area for LSVs that was not apparent several years ago. ??The concept is another example of how STOVs can perform well in specific applications. ??In this case regular taxis are too expensive for such short trips and electric LSVs provide a greener alternative while taking up less space on the road.
Road Use Regulations Roundup – November, 2011
Some trends in this latest regulation roundup:
- A lot of action the past few months on ordinances allowing ATVs, UTVs, mini-trucks and modified and sometimes un-modified golf cars on public roads. ??While some concerns about safety still persist, we may be looking at an expansion of the type of small, task-oriented vehicles that are allowed on public roads.
- With Nebraska passing a LSV law and Pennsylvania in the process of passing one, only Connecticut, Mississippi and Montana (no LSV but an MSV law) have not passed an LSV law.
- Higher ordinance activity areas: ??Minnesota which is usually active and Ohio which is a relative newcomer
- Some more activity at the county level in the past few months
State Level Regulations
Pennsylvania??- State House of Representatives??unanimously??passed a bill that
“…authorizes travel in NEVs on roadways with a posted speed limit of no more than 25 mph and allows NEVs to cross roadways posted with a higher maximum speed. They can only be operated during daylight hours. NEVs will be required to be equipped with most basic safety equipment, such as brakes, mirrors, seatbelts, windshield and wipers, speedometer, odometer, headlamps, stop lamps, turn signals and reflectors, and a slow-moving vehicle emblem. In addition, NEV drivers must possess a valid license certificate of title, registration and insurance.”
The state is one of only a few that have not passed a LSV law yet.
Nebraska??- The governor signed a law allowing NEVs/LSVs on low speed roads. ??LSV owners??will be required to have a valid operator???s license and liability insurance coverage. The vehicles will be subject to titling requirements, a registration fee of $15 and a new alternative fuel fee of $75 for vehicles using a source of energy not taxed under the motor fuel laws. The alternative fuel fee will replace the alternative fuel tax.
Louisiana??– State legislature is debating allowing mini-trucks on public roads.
Wapello, IA – City council is discussing allowing golf cars and utility vehicles on city streets and receiving a mixed reaction from residents.
Sunman, IN – City council will allow golf cars on city streets. Vehicles need to be inspected and have safety features like turn signals, safety belts, reflectors and slow moving vehicle emblems.
Marathon, FL – City allows modified golf cars on low speed streets. ??Under the auspicies of the state statue, any golf car meeting the safety and speed requirements will be able to use streets with a speed limit of 35 mph or less. ??A city ordinance with different requirements would of required the city to do their own licensing and other onerous administrative duties regarding the vehicles.
Dundee, IL – Village Trustee is pushing the town to revisit the idea of allowing NEVs and LSVs on low speed village roads.
Lauderdale-by-the-sea, FL – The town is creating four parking spaces in their commercial area specifically for use by NEVs.
Augusta County, VA – Supervisors passed an ordinance allowing golf cars and utility vehicles on country roads with speed limits of 25 mph or less.
Bryan City, OH – Initiated ordinance that??allows “neighborhood electric vehicles, urban electric vehicles and golf cars/carts” which have been modified to meet certain criteria to use roads with speed limits up to 25 mph. ?? Driving hours on public roads for the vehicles is limited to daylight hours.
Findlay, OH – City is considering allowing modified golf cars on low speed city streets.
Tecumseh, NE – Town council allows the use of ATVs and UTVs on city streets. ??The ordinance allows ATVs and utility vehicles during daylight hours for licensed drivers with liability insurance. Vehicles must be equipped with a bicycle safety flag and not exceed 30 mph.
Riverside County, CA – The governor of California signed legislation that lets Riverside County open up more low speed roads for low speed vehicles.
Mankato, MN – City passed an ordinance that allowed UTVs and mini-trucks on city streets. ??Lower speed golf cars were removed from the ordinance.
Canyon Lake, CA – LSVs/NEVs will not be allowed to use Railroad Canyon Road because of safety concerns related to the vehicles mixing with faster traffic.
Polk County, MN – County commissioners passed an??ordinance that authorizes the use of four-wheel ATVs, mini trucks and golf carts on county roads.
Morris, MN – City council is considering an ordinance that allows ATVs, UTVs, mini-trucks and golf cars on city streets.
Reedsburg, WI – City council??amended??an ordinance to now allow gas as well as electric LSVs on public roads.
Polaris Makes Another Move In The EV Market – Acquires Goupil Industrie of France

Goupil Industrie electric truck
Diversifying their portfolio of electric vehicle offerings, Polaris Industries recently purchased Goupil Industrie SA. ??The privately owned French manufacturer produces a line of light duty electric trucks for a variety of commercial uses. ??There were no comments by management on whether the Goupil product line would be exported to or produced in the US.
This??is the third major transaction in the small electric vehicle space by Polaris this year following the acquisition of GEM and a major investment in Brammo, an electric motorcycle manufacturer known for electric powertrain expertise. The work and hauling oriented Goupil product line will complement the more people mover oriented GEM line. ????Goupil’s estimated annual sales of $25 million adds to the estimated $30 million in annual sales that Polaris gained from the GEM acquisition.
Comment: ??After testing the LSV market with their Breeze model for personal transportation and the electric UTV market with their electric Ranger, Polaris has now moved decisively into the space. ??Management sees the global market for small electric vehicles as a growth area and have executed on that belief by purchasing this manufacturer in France and initiating GEM distribution in India. ??Polaris now has a range of small EV product offerings spanning off-road and on-road, consumer and commercial, as well as work and transportation applications. ??Learn more: ??BizJournals.com
In related news, I noticed that Polaris also has a new website for GEM. ??On their home page it is accessible under the tab “Low Emission Vehicles” along with the Breeze LSV.