Category Archives: marketing

Club Car 411 Utility Vehicle

Posted on by
1
Club Car 411 utility vehicle in pickup configuration
The Club Car 411 is an all-electric vehicle developed in partnership with AEV Technologies.
Club Car 411 flatbed configuration
The flatbed version of the Club Car 411 utility vehicle.
Club Car 411 Van Box Configuration
The van box version of the Club Car 411 utility vehicle.

Club Car 411 Overview

Earlier this year Club Car introduced the Club Car 411 utility vehicle, an all-electric vehicle for cargo services and low speed logistics. The 411 is the result of a partnership between Club Car and AEV Technologies, a manufacturer of light-duty battery-electric vehicles. The partnership combines AEV’s expertise in design and manufacturing with the dealer network and brand power of Club Car.

Club Car 411 Target Market

The Club Car 411 is targeting the space between full-sized trucks and smaller golf car based utility trucks. The partners designed the vehicles to have a lower cost of acquisition, operation and overall ownership while meeting the demand for clean energy vehicles. Typical uses would be on corporate and college campuses, in warehouses and as part of municipal fleets.

Vehicle Capabilities

The Club Car 411 comes in three basic configurations: a van box, a pickup with sides and a flatbed. The vehicles have a curb weight of approximately 2,100 lbs depending on the configuration and a payload capacity of 1,100 lbs. As an LSV the top speed is 25 mph and it has a range of 50 miles. A 10 Kw, 13.4 hp AC motor paired with a 240A AC controller powers the rear-wheel vehicle. The six sealed lead acid batteries provide a range of up to 50 miles.

Standard Features & Options

Standard features include a backup camera, 7″ LCM display, reinforced ABS body panels and cabin heating. The 411 has a reinforced steel chassis, 4-wheel, hydraulic disc brakes and power assist steering. Options include fleet management systems including GPS and geofencing.

SVR’s Take

This is a curious move by Club Car. Clearly the vehicle fits with their existing customer base and dealer network, but rather than develop the vehicle themselves they partnered with AEV Technologies. I speculate that the partnership reduces Club Car’s development costs and associated risks. For AEV, the partnership gives them access to a large customer base. AEV Technologies also makes a three wheeled vehicle similar to the Arcimoto FUV. Therefore, if the FUV makes inroads into Club Car’s PTV market then they could have a ready for market vehicle to compete against it.

Marc Cesare, Smallvehicleresource.com

Yamaha Unveils UMAX Rally 2+2 Light UTV

Posted on by
Reply
Yamaha UMAX Rally 2+2
The new Yamaha UMAX Rally 2+2 light utility vehicle with convertible rear seating.

Yamaha Launches UMAX Rally 2+2 at PGA Show

Using the 2019 PGA Merchandise Show as a launch pad, Yamaha Golf-Car Company unveiled their new light utility vehicle, the UMAX Rally 2+2. Aiming for a broad swath of the market, the company is marketing the vehicle as crossover model for work or play. The vehicle’s “rugged” styling is less golf car and more closely aligned with the rest of the UMAX line. The UMAX Rally 2+2 features a lifted suspension, front brush guard, wide fender flares and a convertible rear seat. In addition, customers can choose between a electronic fuel injected gas engine or AC electric powertrain.

UMAX Rally 2+2 Features & Specs

Additional features and specs include:

  • Powertrain Options: Yamaha 402cc, single cylinder EFI gas engine or 48V, 6.7 hp AC electric motor with 350 amp controller
  • Rear coil suspension system with individual coil springs with dual compressions for standard or heavier loads
  • Front bucket seats
  • Basket storage area behind the front seats
  • Sealed under-hood storage compartment
  • In-dash storage pockets with anti-slip rubber mats
  • LED headlights
  • HybriCore steel chassis
  • Tru-Trak II fully independent automotive-style strut front suspension
  • Mechanical drum front and rear brakes
  • 23″ tires
  • 15 mph top speed

This model will be available at authorized Yamaha dealers in Spring 2019.

Learn more: Yamahagolfcar.com

SVR’s Take

Similar to many other UTV manufacturers, Yamaha is building out their utility vehicle line to drive sales growth. Marketed as a ‘work or play’ vehicle, this model is also trying to tap into the growing PTV market. The UMAX product line now includes four different models with most offering an option of gas or electric powertrains. Essentially, the UMAX Rally 2+2 adds a crew version to the lineup. The product line is versatile and can appeal to a wide range of commercial and consumer end users. The line offers varying levels of cargo and passenger capacity as well as light off-road capabilities.

Tracker & Textron Partner on UTVs/ATVs

Posted on by
6
The Tracker Off Road ATV & UTV model lineup

Partnership Overview

Tracker, a leading boat manufacturer, and Textron Specialized Vehicles are forming a partnership to produce UTVs and ATVs and sell them under the new Tracker Off Road brand. Tracker is part of the White River Marine Group that includes Tracker, Triton, and Ranger boats, as well as Bass Pro Shop and Cabela’s. The Tracker Off Road vehicles will be sold through select Ranger, Triton, and Tracker, and other independent dealers, as well as at Bass Pro Shops and Cabela’s locations. They will be built at the Thief River Falls, Minnesota plant that produces Arctic Cat vehicles.

Tracker Off Road Product Lineup

The Tracker Off Road lineup includes four ATVs and four UTVs. The ATV line includes entry level youth and adult models and two more models with more features and capabilities. This lineup should be able to target a wide swath of the ATV market. The UTV lineup includes a personal transportation vehicle (PTV), and three models currently sold under the Prowler nameplate: the Prowler EV, Prowler Pro and Prowler Pro Crew. The corporate presentation also mentioned the potential of selling the Wildcat XX and even snowmobiles through the same distribution network.

Learn more: Businesswire.com

SVR’s Take

The Textron Tracker partnership continues the trend in the UTV market of brands expanding beyond their traditional distribution networks. Typically, an established UTV brand partners with a traditionally non-UTV brand. They either re-brand existing models or develop similar but unique models to sell through the partner brand’s distribution network. Previously, major UTV brands have used this approach to gain access to farm equipment and outdoor power equipment distribution networks. In this case, Textron is tapping into marine distribution and outdoor apparel networks. In a similar vein, Polaris and Can-Am have recently acquired boating manufacturers. Primarily these acquisitions diversify their powersports portfolio. However, it would not be surprising to see them sell a select range of off-road vehicles through these marine networks. If the dealers believe they can make a profit and there is no territorial conflict with the traditional powersports dealers then these networks expand their geographic footprint and reach.

Marc Cesare, Smallvehicleresource.com

Arcimoto FUV: A Threat to PTVs?

Posted on by
1

Arcimoto Fun Utility Vehicle - FUV

The electric powered Arcimoto FUV (Fun Utility Vehicle) is just coming to market.

Oregon based Arcimoto is beginning to roll out their three-wheeled Fun Utility Vehicle (FUV). The combination of price point, size, electric powertrain and ability to travel public roads makes the Arcimoto FUV an intriguing alternative to golf cars, PTVs and LSVs.

Update – Arcimoto responded to a number of questions I sent them and I have added the information to the relevant sections below.

Arcimoto FUVs already on the Road

The first 10 FUV prototypes hit the road this past June. The company completed another 15 vehicles, referred to as their beta series, in September. These went to five customers and the remainder to rental locations. Vehicle rental franchising in tourist locations is a key part of Arcimoto’s marketing plan. As of the end of June the company has 2,800 reservations for the FUV.

Volume Production

Management expects to begin production and delivery of their A series of vehicles during this quarter. The A series marks the move to higher volume production. Plans call for a run rate of 200 vehicles/week or roughly 10,000/year by the end of 2019. The company has deliberately designed smaller sized production facilities that can produce approximately 10,000 vehicles per year.  A production facility costs approximately $10 million. This limits initial capital costs and creates a facility that can be profitable relatively quickly. Furthermore, the facility can be easily replicated in other parts of the country or the world.

Vehicle Features and Specs

The Arcimoto FUV is a three-wheeled vehicle powered by a 67 hp electric motor and a 12 or 20 kWh lithium-ion battery for a range of 70 or 130 miles and a top speed of 80 mph. As a three-wheeler, most states classify the FUV as a motorcycle or similar vehicle. Therefore, it does need the same  safety requirements as a full-sized, highway capable vehicle. The FUV can seat two passengers, one behind the other, and features regenerative braking, hydraulic brakes, a windshield with wiper and defrost, and heated seats and hand grips. Additional options include full HVAC, soft or hard shell doors, rear cargo box, bluetooth speakers and racks for golf clubs, bikes, surfboards, etc. The target price for the base model is $11,900 with a fully decked out model reaching the $19,000 range.

Arcimoto FUV Dimensions

Arcimoto FUV Dimensions

Versatility and Price Point Creates an Alternative to PTVs

The FUV is a versatile vehicle for gated communities. The vehicle can move from golf course, to community pathways to public roads. On public roads the FUV faces none of the restrictions of a golf car, PTV or LSV since it is classified as a motorcycle. Therefore, it can travel on higher speed roads and at night. The FUV can travel faster and farther as well. In terms of speed, the FUV may need a speed limiter option for use on golf courses or within communities depending on local regulations. According to Arcimoto, the vehicle does have the capability to cap speeds to meet specific needs.

The company is targeting a $12,000 base price. Therefore, the FUV is pricier but competitive with LSVs and fancier PTVs given the trade off between price and functionality. One of the reasons LSV sales never really took off in gated communities as expected is that the additional price premium did not offer a significant benefit over new or refurbished golf cars. LSVs are most successful where regulations greatly restrict the use of PTVs or golf cars on local roads. However, if anything, municipalities are becoming less restrictive regarding golf car use. Furthermore, in states like California, Massachusetts, Maryland, Arizona, and Illinois there are tax incentives available for the FUV. There is also the possibility that electric motorcycle or similar incentives could be brought back at the federal level. The company is lobbying to have the tax credits for motorcycles and three-wheeled vehicles brought back. This additional cost reduction could further boost the attractiveness of this alternative vehicle.

Arcimoto FUV Drawbacks

There are some potential drawbacks to the Arcimoto FUV in the gated community setting.

Higher Driving Speeds

Some communities may object to the vehicle’s higher speed capabilities. Some type of speed limiter could address this, or not, depending on the locality. In addition, given the older demographic in gated communities, some drivers may not feel safe driving at higher speeds on local roads. Nevertheless, driving up to 40 to 45 mph would include a large swath of vehicle usage inside and outside a gated community. In effect, the FUV could displace both PTV miles and a sizable chunk of driving performed with highway capable vehicles.

Seating Configuration

Seating configuration is another potential drawback. The seating in an FUV is one passenger behind the other rather than side by side. Some users may feel this reduces the social aspect while riding in the vehicle, particularly on a golf course.

Vehicle Storage

For seasonal usage by vacation home owners, there is often a need to store the vehicle for several months without any usage. This can be an issue or at least require some planning for the current battery powered vehicles. According to Battery University a lithium ion battery should be stored at 40% percent charge if being stored for an extended period. Arcimoto did not answer my question directly on this subject but expect to have a battery pack with a lifetime of “…8-10 years with normal vehicle usage, and still maintain more than 80% of their original charging capacity.” The pack replacement cost is expected to be under $2,500 inclusive of the residual value.

Marketing, Pricing and Local Regulations Critical to Success

The success of the Arcimoto FUV in displacing golf cars, PTVs and LSVs will depend on three key elements:  marketing, pricing and local regulations. The last may be the most important. If gated communities object to the FUV’s higher speed capabilities, and there is no technological fix, foreclosing the market. The pricing may be the easiest to address. If Arcimoto can hit their target price at volume production, even without tax incentives there is a compelling cost benefit story for the FUV.

The marketing element depends in part on where Arcimoto’s management wants to invest resources. The gated community market may be too small to target during the initial phases of the vehicle’s rollout. In addition, golf car dealers mainly serve this market. The company likely does not have relationships with this distribution channel. On the other hand, their rental franchise plan could overlap with these dealers as some are located in tourist oriented beach communities and have high PTV use. This angle could serve as an entry point to the market. In response to my questions Arcimoto stated that they put on a test ride event for the FUV at The Villages, a gated community in Florida, on November 12th. They also noted that the short drives and warm weather make resort communities a great market for the vehicle.

In a years time we will have a better idea whether the Arcimoto FUV has met with success, and whether it threatens the PTV market.

Marc Cesare, SVR

Polaris Tailors UTVs for Police, Fire & Rescue

Posted on by
2

Ranger Law Enforcement

A Polaris UTV up-fitted for law enforcement use.

Polaris Ranger Fire UTV

A Polaris Ranger up-fitted for fire operations.

Another Polaris UTV with an alternative fire operations kit.

Polaris Ranger

A Polaris UTV up-fitted for rescue operations.

The Government and Defense division of Polaris Industries recently launched a line-up of Ranger UTVs specifically tailored for law enforcement, fire and rescue operations. The vehicles take a Ranger UTV and add a pre-set package of options for each type of operation. Additional customization is available as well. Polaris is using experienced third-party up-fitters Action Fleet, RKO Enterprises and Federal Signal to put the packages together.

The law enforcement UTVs include sirens, horns, PA system and emergency lighting from Federal Signal, the same as a typical squad car. Base vehicles include the Ranger XP 1000 Northstar HVAC Edition, Ranger Crew Diesel, General 1000 EPS, Ranger 570 and RZR S 900.

Firefighting units include a capable pump, hose and reel, a combination tank for water and a compressed air foam suppression system and the ability draft from a water source. There are flexible mounting options and a firefighting and rescue combo kit is available as well. Rescue units include a rear attendant seat and a stokes rescue basket. Rescue personnel can select between the full-length or break-apart basket for shorter overall length when not in use. Base vehicles include the Ranger Crew XP 900, General 4 1000 EPS, Ranger XP 900 and RZR XP 1000 for the most challenging terrain.

Learn more:  Businesswire.com

SVR’s Take – This approach of providing pre-set packages for specific end-use applications while still allowing additional customization is becoming more popular in the commercial UTV market. Club Car has successfully taken this approach to sell their utility vehicles to specific market verticals with their Fit-to Task series.  While Polaris is targeting police and fire and rescue applications the Club Car vehicles are targeting a range of facility management applications. ACE mini-trucks has taken a similar approach.

 

JLG Unveils UTVs for Rental Market

Posted on by
Reply

JLG 615G rental market UTV

The new JLG 615G UTV developed by JLG and Textron for the rental market.

JLG 315G UTV

The three person JLG 315G UTV for the construction and event site rental markets.

JLG, a leading manufacturer of telehandlers, booms and aerial work platforms is entering the utility vehicle market, or at least a very specific slice of it. The 3-passenger JLG 315G and six-passenger JLG 615G UTVs were developed for the rental market. The company knows this space well from products like aerial work platforms, which is predominantly a rental market. The UTVs were developed in partnership with Textron Specialized Vehicles and based on an Arctic Cat vehicle platform. (In 2003 JLG had acquired a telehandler business from Textron.)

JLG reasons that they can better serve the rental market since they already have relationships with rental companies, and, therefore, can simplify inventory management and more easily provide parts and service. In addition, the UTVs were designed for the construction and event sites that rental companies serve. Durability, reliability and safety are important equipment requirements for these end-use applications where renters rather than owners can abuse them. Some of the key features designed with this in mind include:

  • Front bumper
  • Boot guards
  • Steel braided cables
  • Skid plates
  • Dupont surlyn hood
  • Beefed up braking system and axles engineered by JLG parent company Oshkosh
  • 1,000 lbs dump bed that can accommodate a full skid
  • 25 gal. under-hood storage
  • Contoured seats with extra shoulder room and individual headrests
  • Generous room for exit/egress

Other specs include:

  • 45 hp, 695cc four-valve, single cylinder gas engine with fuel injection
  • Engine braking system
  • Electric shift-on-the-fly 2/4WD with 4WD Lock
  • Duramatic CVT transmission
  • 4-wheel hydraulic disc brakes
  • 26” tires
  • 10” of suspension travel
  • 10” of ground clearance
  • 1,500 lbs. towing capacity

In the future diesel versions are expected to be available.

Learn more:  Compactequip.com  and JLG.com

 

SVR’s Take: This seems like a smart way for JLG to enter the UTV market, though I think this product introduction is primarily about the company exploiting their existing distribution channel and relationships than a strong interest in entering the UTV market as a whole. This is a simple add-on to their existing product offerings and Textron is doing the heavy lifting on the product development and manufacturing end. For Textron this is another way to target the commercial segment. They already have partnerships with Caterpillar and Toro via Arctic Cat for this segment. These UTVs is another way to utilize partnerships to expand their distribution channels for commercial markets without having to develop a specific network of commercial dealers. A quick check of the leading rental companies indicate that John Deere, Kubota, Bobcat and Club Car vehicles are currently available in the rental space. Polaris has a partnership with Bobcat to develop utility vehicles. Bobcat already provides a range of equipment to the rental market.

Marc Cesare, Smallvehicleresource.com

Eicher Polaris JV Shut Down

Posted on by
Reply

Eicher Polaris Multix

The Multix utility vehicle, the first offering from the Eicher-Polaris joint venture.

Eicher Polaris, the joint venture between Eicher Motors of India and Polaris Industries and the manufacturer of the Multix small, task-oriented vehicle, has been shut down due to poor sales. Eicher reported that initial interest in the Multix was good but could not be sustained over the long term, especially in the rural markets. The Multix was marketed as India’s first personal utility vehicle that could be used to carry passengers or cargo. The vehicle was designed with flexibility in mind from the beginning so that it could be used as a work vehicle, a family vehicle and even a power generator for the home in rural communities.

The joint venture formed in 2012 and the vehicle launched in 2015 after a significant amount of money and resources were put into market research and product development. Management initially expected sales of 10,000 to 12,000 units that would grow to 100,000 units annually. However, the joint venture showed signs of difficulty by early 2017 and management adjusted their marketing strategy and put more resources into the effort including adding more dealers. These efforts targeted the original market, the rural customer, but failed to make inroads. Later in the year, the joint venture steered in a new direction and started targeting urban customers. Apparently this strategy did not produce enough results. Eicher and Polaris spent an estimated $60 million to bring the vehicle to market. For the last full year ending March 31, 2017 the Eicher Polaris JV reported a loss of approximately $14 million. Some people attributed the lack of adoption to conservative attitudes of the rural customer base that may have been unwilling try such a new vehicle concept.  Learn more: Autoindia.com

SVR’s Take:  This must be a disappointment for Polaris. A lot of time, effort and resources were put into the joint venture and the vehicle. If successful, the Multix would have been a nice addition to the Polaris international portfolio of small, task-oriented vehicle lineups like Aixam, Goupil, GEM and Taylor-Dunn. The Multix would have given them a foothold in the large and growing Indian commercial/work vehicle market and served as a potential jumping off point to export to other countries in the region. Polaris is intent on growing international sales and it is hard to believe they would abandon the Indian and Southeast Asia STOV markets altogether. One option may be to acquire an existing manufacturer.

Garia Golf Car Inspired By Mercedes Benz Style Premieres

Posted on by
Reply

Garia Golf Car Mecedes-Benz Style

The Garia Golf Car inspired by Mercedes-Benz Style is now available in limited edition release.

Garia aluminum rims

14″ black aluminum wheels with diamond-cut elements add style.

outdoor touchpad

The 10″ outdoor touchpad display is paired with bluetooth connectivity.

Under the moniker “The coolest golf car ever”, Garia premiered their Garia Golf Car inspired by Mercedes Benz Style at the 2018 Geneva Motor Show. Priced at $73,000, the two-seat Golf Car is the height of luxury and available for a limited edition release.

What makes a $73,000 golf car? You can start with unique styling unlike any other golf car that is a product of Garia’s partnership with Mercedes-Benz. This includes 14″, five spoke, black aluminum rims with diamond cut elements, uniquely designed headlights, carbon fiber accents, as well as Garia and Mercedes-Benz Style logos prominently placed around the vehicle.

The vehicle is handmade including hand-stitched leather “lounge” seats and Mansory carbon fiber parts like the black leather lined roof.The electric powertrain features a 10.24 kWh lithium battery pack good for a 50 mile range and a 70 km/hr top speed that can be limited to 25 mph to meet LSV regulations. For electronics the Golf Car features a 10.1″ outdoor touch screen that displays the scoreboard, bluetooth connection with hands-free streaming, and speakers in the roof and seat interior. Other amenities include a built-in refrigerator, water-proof leather, grab handles, dual size cup-holders and a tray for golf balls and tees. If you are interested, a $1,000 deposit is required to place an order. Learn more: Garia.com

SVR’s Take:  While I’m sure Garia would be happy to sell a bunch of these golf cars that’s not really the point. They are trying to fortify their image as not only a luxury golf car manufacturer but as THE luxury golf car manufacturer. In addition, the design pushes the concept of the golf car away from traditional golf cars and more towards automobiles. With the future of transportation alternatives in flux, this could be helpful in positioning Garia vehicles more towards the personal transportation end of the spectrum as opposed to the golf car end. If niches develop for lower speed urban transportation would you want a vehicle that looks like a golf car or an automobile? From a more current standpoint, elements from the Golf Car will likely find their way into some of Garia’s other lower-priced but still luxurious golf cars.

Marc Cesare, SVR

Cushman Introduces New Hauler 800 and 800X Utility Vehicles

Posted on by
Reply

Cushman Hauler 800X

The new Cushman Hauler 800X from Textron Specialized Vehicles.

Cushman Hauler 800

The new Cushman Hauler 800 from Textron Specialized Vehicles.

Cushman, a brand under the Textron Specialized Vehicles umbrella, recently announced new, upgraded versions of their Hauler 800 and 800X utility vehicles. Each vehicle comes in an electric powered or gas powered variant. The electric powered models feature a 48-Volt AC powertrain with a 4.4 hp motor, six 8-volt deep cycle batteries, DC PowerWise QE charger and 235 amp AC controller. The gas powered models feature a 13.5 hp Kawasaki, 4-cycle, 401cc engine.

“Customer research guided the design of the Cushman Hauler, and the new Hauler 800 and 800X provides an excellent go-to, light-duty utility option in our lineup,” said John Collins, Vice President, Consumer for Textron Specialized Vehicles. “A customizable bed, functional dash storage, and increased visibility allow the operator to be more organized and productive on the work site.” New options for the Hauler 800 and 800X include:

  • A floor mount attachment that enables you to transport and secure small equipment in the passenger area of the vehicle
  • An independent radio clip that has been ergonomically designed for easy reach
  • Glove box mat package to prevent movement of items in storage compartments

Additional key specs common for the vehicles include:

  • Seating for two
  • 8.4 cu ft of cargo deck capacity
  • Headlights
  • Brushguard
  • Optional bed divider
  • Welded Steel w/ E-Shield e-coat plus DuraShield™ Powder Coat

Some of the key differences between the Hauler 800 and the 800X include:

  • The Hauler 800 has slightly more cargo bed capacity at 400 lbs vs. 325 lbs and more towing capacity with 900 lbs vs. 500 lbs
  • The Hauler 800X has a faster top speed of 16.5 mph vs. 14.5 mph
  • The Hauler 800X has more ground clearance:  5.5″ vs. 4.3″

The Hauler 800 and 800X are available in Patriot Blue and Forest Green.

Learn more:  Cushman.com

SVR’s Take:  While the changes to the Hauler 800 and 800X are not drastic, they are very focused on the application specific needs of end users. These types of changes are indicative of how competitive the work side of the utility vehicle market has become as manufacturers tailor their vehicle offerings to specific sub-segments of the market. They are accomplishing this by adding new work specific features and offering a wider range of options and accessories for specific applications. In some cases, they are providing a pre-packaged set of options and features for certain end-use applications. This is often in the context of segment specific marketing efforts. For example, Club Car has identified certain market verticals they are strategically targeting, and Cushman is using different marketing material for commercial and golf segments for these Hauler 800 and 800X models.  These approaches demonstrate the functionality and versatility of utility vehicles that serve as a common work platform which can relatively easily be customized for a wide range of work environments and applications. Marc Cesare, SmallVehicleResource.com

 

Can-Am Enters Trail Segment with 2018 Maverick Trail Models

Posted on by
Reply

Can-Am side-by-side

New Can-Am side-by-side models for 2018 including trail specific models and application specific Defender  and Maverick X3 models.

Can-Am launched their entry into the trail riding segment with four 50″ wide Maverick Trail models for 2018. The new models are the Maverick Trail and Maverick Trail DPS, both of which have the option of a Rotax 800 or Rotax 1000 engine. They also added technical crawling-specific models, the 172hp Can-Am Maverick X3 X rc TURBO R and the 120hp Maverick X3 X rc TURBO.

New for the Defender line for 2018 are the mud ready Defender X mr HD10, the performance oriented Defender XT-P, and the Defender MAX LONE STAR HD10 targeting the rancher segment with a mixture of heavy-duty components and flair.

Can-Am’s 2018 model year is an extension of the company’s aggressive product development pace in the side-by-side market for the last several years. They have been updating their existing product lines while targeting market segments in which they have not had a presence. First was their introduction of the Defender line aimed more for work oriented applications, and particularly for farms and multi-acre home owners. Now they are attacking the trail segment that has largely been left to Polaris and Arctic Cat, now known as Textron Off Road. They are also continuing to differentiate within market segments with their existing product lines by adding application specific vehicles.

These are all trends that are occurring in the market in general as competition in the side-by-side market in both recreational and utility segments has revved up. For customers this has translated into better promotions and pricing, increasing vehicle functionality and performance and a better value proposition. In Can-Am’s case, their new product development strategy has led to increased revenue and market share from the success of their Defender line and annual improvements to the Maverick family.

In the last few years many manufacturers, both large and small, have revitalized product lines, added product lines and newly entered the market, particularly in the utility segment. The challenge is to remain committed to the market with the resources needed to regularly develop competitive vehicles and build out distribution channels. There is likely to be a shakeout in the market in the next few years as some companies will have difficulty remaining competitive product offerings in the face of aggressive product introductions by Can-Am and other manufacturers.

Marc Cesare, Smallvehicleresource.com

The following is the press release from Can-Am

Dallas, Texas, Sept. 20, 2017 – BRP (TSX: DOO) unveils four new 50”-wide Can-Am Maverick Trail side-by-side vehicles at its annual dealer meeting in Dallas, TX. People can now enjoy the Maverick experience while accessing many public trails and tucked-away destinations with ease. With their innovative design and extreme agility, Maverick Trail vehicles enhance the consumer experience and allow people to explore the wild with confidence.

The Maverick Trail vehicle is conceived to bring one of the best trail experiences to people with its bold Can-Am Maverick X3 heritage and its ingenious convenience features. Every feature is purpose-built to maximize consumer comfort, vehicle stability, and handling – a must for people who are looking for a full day of adventures.

“The Can-Am Maverick Trail lineup introduces our incredible X3 pedigree to trail exploration,” said Bernard Guy, Senior Vice President, Global Product Strategy at BRP. “People love riding trails because it’s an adventurous escape into nature to discover new destinations with friends, and these ingenious machines are built to maximize the user experience in every way.”

The fun doesn’t stop on the trail, though, as BRP also introduced two new technical crawling-specific models for 2018 – the 172hp Can-Am Maverick X3 X rc TURBO R and the 120hp Maverick X3 X rc TURBO. Rugged crawling is extremely popular (and growing), and BRP went to the rocks to gain real-world insight from owners before finalizing the design.
One critical takeaway for the best possible user experience was the need for a fully-lockable front differential. In response, the Can-Am team created a technology called SMART-Lok™*, which is an ingenious fully-lockable on-the-fly front differential with electronically-controlled automatic modes. That smart technology enhances the riding experience and amounts to traction in extreme conditions.

Maverick X3 X rc models are specifically designed for maximum maneuverability even at low speeds with a high ground clearance and large, specialized tires. They also come loaded with features for maximum protection including rock sliders, front and rear suspension protectors, and a front differential guard for enhanced defense against harsh terrain and rocks.

On the utility side of the lineup, BRP introduced three new specialty packages to its Can-Am Defender model family, each purpose-built for a specific, enhanced ride experience:

  • The Defender X mr HD10 is a mud-ready vehicle that’s built to tackle grimy conditions with ease. It also has a SMART-Lok front differential, and along with other tough and clever elements, is built from the ground up so people can conquer harsh environments.
  • The Defender XT-P brings performance to the workhorse-oriented Defender XT lineup, with upgraded shocks, multiple driving modes, and more. It’s an ideal balance between performance, comfort and convenience, and is packed with a sportier look.
  • The Defender MAX LONE STAR HD10 complements the swagger and grit of the Texas rancher and outdoorsman. It’s the perfect tool for day-to-day ranching tasks while making sure people stand out from the crowd. It features painted deep metallic black coloration, Lone Star trim, and heavy-duty components such as a steel front bumper and full hard roof.

For additional information and technical specs on these new models, as well as two all-new youth ATV models, visit www.CanAmOffRoad.com.

* Smart-Lok™ was developed in conjunction with TEAM Industries, a market leader in the drive train industry.

About BRP
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am off-road and Spyder vehicles, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of CA$4.2 billion from over 100 countries, the Company employs approximately 8,700 people worldwide.