Category Archives: marketing

Vehicle OEM News

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Kubota Introduces Two UTVs in Australia – Kubota Tractor Australia recently introduced the diesel powered RTV1140 and the gas  powered RTV500.  The RV1140 features four-wheel drive and a 28.5 hp engine along with 4-wheel hydraulic disc brakes, hydrostatic power steering and hydraulic bed lift as standard.  The smaller RTV500 features electronic fuel injection, a 200 kg payload and can easily be transported to work areas.  Learn more:  Fatcow.com.au

AVID Vehicles e-Warrior

AVID Vehicles e-Warrior

AVID Vehicles of the UK Launches Electric UTV – AVID Vehicles based in Cramlington, UK recently launched their e-Warrior electric utility vehicle.  The vehicle features dual DC motors, a range of 40 miles, a top speed of 25 to 30mph  and a 250kg payload.  MSRP is US$15,600.  The company plans to produce 500 vehicles in 2011 and 1,000 in 2012.  Learn more:  Greencarcongress Journallive.co.uk

LSV Maker Wheego Unveils Full-speed EV – Wheego Electric Cars, manufacturer of the Wheego Whip LSV, will unveil the two-seat subcompact Wheego LiFe at the Los Angeles International Auto Show in November.  The car has a 100 mile range, 20 kWh Li-ion battery pack and a MSRP of $32,995.  Learn more:  Greencarcongress.com

Sam’s Club Feature Stealth UTV/LSV

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Tom Colangelo, a local LSV dealer in Florida’s The Villages (a master planned community), has teamed up with Stealth Corporation and Sam’s Club to offer Stealth’s electric powered utility vehicles at several Florida Sam’s Clubs.  The vehicles are also part of the store’s auto buying program which can be accessed online.  The Stealths meet LSV requirements so residents of The Villages can use them within the community and venture out onto public roads.

Comment: The combination off-road UTV/LSV is a recent trend, and as the story notes, provides a more versatile alternative to golf cars in these communities.  These combination vehicles will likely start taking increasing market share from golf cars within the master planned community market segment.  While golf cars have traditionally had a cost advantage, as more municipalities open up public roads to LSVs, versatility will start trumping price differences.  Learn more:  PRLog.org

Green Tech Automotive To Offer MyCar NEVs At A Discount

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GreenTech Automotive (GTA), announced at the 2010 Annual Meeting of the Clinton Global Initiative (CGI) that the company will be offering the first 100,000 MyCar NEVs to consumers at a discounted price of $10,000.  Production of the MyCar is expected to begin in the US in mid-2011, and eventually plans on employing up to 5,000 workers and produce five different models.  The discounted price is aimed at overcoming the affordability hurdle for electric vehicles.  Learn more:  Finance.yahoo.com

Kawasaki Accessories Sponsors UTVUnderground.com

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The Kawasaki Accessories Group recently announced sponsorship of the website UTVUnderground.com, an enthusiast site for the sport UTV community.  The Group has developed a line of accessories specifically for the Teryx aftermarket.

Kawasaki recently introduced their 2011 Performance Parts catalog featuring new products from Beard, Dalton Industries, Dragonfire Racing, Dynatek, Funco, ITP, and Speed Industries. In addition, Kawasaki has introduced complete replacement engine assemblies to help competition drivers who require spare “crate motors” to meet their racing goals.

Learn more:  UTVWeekly.com

New UTVs Hitting The Market

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New Teryx 750

Kawasaki's new Teryx 750 FI 4x4 LE Camo

New Teryx™ 750 FI 4×4 LE – Kawasaki has introduced a a new Teryx™ 750 FI 4×4 LE. Key features include:

  • Liquid-cooled, 749cc SOHC, four-valve-per-cylinder, fuel-injected, 90-degree V-twin engine
  • Realtree APG HD camouflaged bodywork, wheels, front bumper, roof and dashboard
  • Digital fuel injection
  • Continuously Variable Transmission features high and low ranges, a reverse gear, very direct feel from the engine, and instantaneous acceleration
  • Limited-slip front differential reduces steering effort under normal four-wheel drive operation, while Variable Front Differential Control permits rider to distribute torque equally to left and right front wheels for maximum traction via a hand lever located between the seats
  • Selectable two- or four-wheel-drive operation, via dash-mounted switch
  • Suspension designed for high-speed operation over varying terrain
  • Large 7.4-gal. (28L) fuel tank
Volteis X4

X4 off-road vehicle from Volteis Electric Car of France

New electric off-road utility vehicle from France – Volteis Electric Car of France recently launched their X4 electric off-road utility vehicle. Reminiscent of WWII Jeep designs, the X4 features twelve 48 volt, 24 amp-hour lead-acid gel batteries located beneath the front sea and has a top speed is 44 mph. The vehicle is available in a number of configurations including dual electric motors, long and short frames and other options. The frame is made of stainless steel and aluminum. Learn more: Greencar.com

Bobcat utility vehicle

Bobcat utility vehicle

Bobcat offers new UTV lineup – Bobcat recently unveiled their new lineup of four utility vehicles: 3200 (4×2), 3400 (4×4), 3400 XL (up to 6 riders; 4×4) and 3450 (4×4). Key features:

  • Diesel engine is available in all but the 3200
  • All models feature increased horsepower
  • Top speed has increased to 30 mph.
  • High (30 mph max) and low-speed gearing (15 mph max)
  • Increased payload capacity (up to 33% more)
  • Electronic fuel injected gas engines
  • Four-wheel independent suspension (MacPherson struts, front; 5-way preload adjustable rear shocks with two optional mounting positions for load carrying)
  • 3450 includes Bobcat’s exclusive RapidLink attachment mounting system
  • All-new frame

The vehicles are a result of Bobcat’s strategic alliance with Polaris Industries to develop vehicles for the work segment . Learn more: ATVmagblog.com

Can Am Commander

Can-Am Commander in action

Can-Am enters UTV market with Commander 800 and 1000 models – Powersports manufacturer Can-Am has entered the UTV market with their Commander 800 and 1000 models which have 71 hp and 85 hp engines respectively. The vehicles features give them a mix of work qualities as well as those for aggressive trail riding. For a more complete review of the vehicle features and technologies Learn more: ATVmagonline.com

Gator XUV 825i

New Gator XUV 825i from John Deere

John Deere launches new lineup of crossover utility vehicles (XUVs) – The leading model of Deere’s new trio of XUVs is the XUV 825i which features a 50 hp engine and a top speed of 44 mph. The XUV lineup designed for both work applications and the needs of the “outdoor enthusiast”. Key features include:

  • An 815cc, liquid cooled, inline 3-cylinder engine with 4 valves per cylinder, dual overhead cams and electronic fuel injection.
  • Re-designed front and rear independent suspension system designed for less body roll and superior side-hill stability with either no-load or maximum cargo.
  • 1500 lbs. of towing and 1400 lbs. of payload capacity.
  • New hybrid metal and composite cargo box with 16.4 cu. ft. of capacity and an available factory installed spray-in bed liner with 20 integrated tie downs
  • New braking system that improves stopping performance over previous models.

Learn more: News.utvguide.net

What’s Cooking On the STOV

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Highlighting some of the many applications for small, task-oriented vehicles

Gator at Astley Park

Gator in use at Astley Park in Chorley, UK

Park Maintenance – Gardeners in Astley Park in Chorley, UK are pleased with their new Gator. The vehicle is used to manage the woodland, keep footpaths clear and maintain the flowering gardens. According to Councillor Eric Bell, Chorley Council’s Executive Member for Neighbourhoods, “The new machine is a lot more versatile. It means that our gardeners can reach all parts of the magnificent Astley Park a lot easier saving time and money .” Learn more: Chorleycitizen.co.uk

Forest Preserve Policing & Trolley – Managers of the Independence Grove Forest Preserve near Libertyville, IL are looking for sponsorship to support the acquisition of electric vehicles for policing and transporting tourists around the grounds.  The vehicles from Cruise Car are electric powered and supplanted with solar power which can increase vehicle range by 30 percent.  The police vehicle is small enough for patrolling on trails and according to Mike Tully, the district’s director of operations and public safety, “It’s a very visible vehicle but at the same time it’s not obtrusive. It’s approachable. It doesn’t give you that police-car-on-the-prowl look.”  Vehicle sponsors would have their company logos and graphics prominently placed on the vehicles.  Learn more:  Dailyherald.com

Eco Trans Alliance & Cruise Car Partnership Targets Low Speed Applications

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Eco Trans Alliance (ETA) and Cruise Car announced a corporate partnership that will be targeting low speed settings such as colleges, resorts, military bases, federal and local governments, residential communities, golf courses, and corporate campuses. ETA will provide solar-electric vehicle and battery technology including SunRay Solar Top Conversion Kits and Eco Ports solar-electric charging stations for Cruise Car electric vehicles. According to management the conversion kits extend vehicle range by 5-10 miles per day of driving while reducing electricity costs and the carbon footprint. Learn more: PRnewswire.com

Club Car News

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Club Car editorial – The CEO of Club Car, Gary S. Michel recently wrote an opinion piece in the Augusta Chronicle promoting the local manufacturers of golf cars, LSVs and light transportation vehicles (LTVs)  as a “clean and green” industry that can not only help the environment but the economy as well.  He asks for state legislators to help expand the market for these type of vehicles through a variety of government actions.

Specifically, our industry would like to see lawmakers enact legislation that breaks down barriers to the expanded use of electric vehicles. Passage of Senate Bill 519 last month, which would allow LTVs to operate after sunset as long as they met other requirements, was a step in the right direction.

But we also need the legislature to create tax incentives that encourage consumers and businesses to purchase electric vehicles, as well as incentives for manufacturers to create “green” jobs. What’s more, we need increased discussion and coordination between government, education and other business stakeholders to promote innovative ways to expand the use of light transportation vehicles.

Learn more:  Chronicle.augusta.com

Club Car partners with Gary Player – Earlier this month Club Car announced a multiyear marketing agreement with Gary Player and Black Knight International to promote each others brands internationally.

Under terms of the agreement, Black Knight International, which includes  Gary Player Design, Player Real Estate, Black Knight Enterprises and The Player Foundation, will work with Club Car to introduce the company’s vehicles, equipment and services at courses and real estate developments where Black Knight is affiliated. Club Car also will develop strategies to promote the company and its golf car and utility vehicle lines through an association with the  Gary Player brand.

Learn more:  Clubcar.com

Dealer News

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Arnell Auto Group A New GEM Dealer – Arnell Auto Group in Burns Harbor, IN recently became the only dealer for Global Electric Motorcars in Indiana.  The GEM line includes six vehicle models that operate on a chargeable 72-volt battery and can seat between two and six passengers.  David Arnell is the president of the Arnell Auto Group, which sells new and used vehicles, also sells Chevrolet, Chevrolet Commercial, Dodge, Chrysler, Jeep and Ram brands. Learn more:  NWItimes.com

North Shore Auto Group Provides Solar Charged Vehicles – North Shore Auto Group of Highland Park, IL has partnered with The Solar Electric Vehicle Company (SEVC) to provide solar-charged Cruise Car NEVs. The vehicles travel up to 60 miles on a single charge using a solar panel system that provides constant supplemental charging throughout the day.  The line-up of vehicles includes 4 and 6 passenger NEVs and multi-passenger shuttles, security and utility NEVs as well as solar-canopied golf carts.  Learn more:  EVworld.com

5 Star Mini Trucks To Market Chinese Brand – 5 Star Mini Trucks of Yukon, OK recently announced an exclusive contract with Shandong Liangzi Power Co. Ltd. of China to market their trucks and set up dealerships around the U.S.  The vehicles are street legal in Oklahoma except on highways and can travel 40 miles on a gallon of gasoline. Owner Rick Opitz said “...the partnership could also lead to an Oklahoma assembly plant or parts warehouse for the mini trucks.”  Learn more:  OKNews.com

Garia To Reveal Limited Edition Golf Car In Monaco

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Garia Soleil de Minuit

Garia Limited Edition Soleil de Minuit Luxury Golf Car

Emphasizing their positioning as a luxurious and high quality golf car manufacturer, Garia is revealing their Limited Edition Soleil de Minuit at  the luxury show Top Marques Monaco in April.  Billed as the “…most expensive and luxurious golf car ever made”, the Soleil de Minuit costs $52,000 and features…

…carbon roof, one-of custom paint tailored to enhance all design features on The Garia, two-colored hand-stitched luxury seats, alcantara roof lining and numerous hand-made details to create a truly unique luxury golf car.

The base price for a Garia starts at $17,499 / €13,999 (excl. delivery and taxes). Luxury upgrades includes a built-in refrigerator and an exclusive personalization program where you can choose to have The Garia painted in your favorite color or matched to your other cars.

Built to the highest standards of the automotive industry The Garia features a double wishbone front suspension similar to those found in sports cars and inspired by Formula 1 cars. The drive train is built by an Italian company that also produces Ducati gearboxes, and the aluminum profiles in the frame are made by the same company that supplies aluminum profiles to Aston Martin, Jaguar and Volvo.

Learn more:  www.garia.dk/limited-edition