Category Archives: side-by-side

Maverick X3 Development Process

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Can-Am Maverick X3 X rs side-by-side

The Maverick X3 X rs package is designed for riding the dunes or occasionally above them.

An article in PowerSports Business provides some details of the product development process for Can-Am’s recently launched Maverick X3 side-by-side. The process started from scratch and early on the company researched trophy truck, sandrails and dune buggie markets for design input. Side-by-side users have been migrating from these markets. Based on this research, Can-Am engineered a large trailing arm and up to 24″ of rear suspension to the Maverick X3 lineup. The wider 72″ X3 model will also appeal to the dune riding crowd. Another critical design element is the low center of gravity for the passengers.

The overall design revolved around the words defiant, precise and powerful. Since the X3 was positioned as the top of the product line vehicle, Can-Am wanted it to be a statement vehicle with an aggressive and bold look. Precise refers to the suspension and handling characteristics and powerful refers to the turbocharged engine.

According to Can-Am dealer response to the Maverick X3 has been enthusiastic. The MSRPs for the line were less than they expected given the vehicle features they had heard about, and they liked that they can prep the vehicles and put them in their customer’s hands within an hour. The key demographic for the X3 is men in their mid-40s looking for an exhilarating adrenaline rush and most will be migrating from ATVs or replacing another side-by-side. Learn more:  Powersportsbusiness.com

Hustler Turf’s New MDV UTV

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The new MDV utility vehicle from Hustler with a unique cargo bed technology.

The new MDV utility vehicle from Hustler with a unique cargo bed technology. Photo:  Pinkston’s Inc.

Hustler Level Lift technology

More information on the Level Lift technology used in the Hustler MDV.  Photo:  Pinkston’s Inc.

Hustler MDV utility vehicle

A frontal view of the Hustler MDV. Photo: Pinkston’s Inc.

Hustler Turf Equipment, a manufacturer of zero-turn mowers for residential and commercial customers, has launched a new utility vehicle, the MDV (Maximum Duty Vehicle) with Level Lift technology. Level Lift technology allows the user to move the cargo bed from the vehicle to flat on the ground and vice-versa. At any point during this movement cargo can be lifted, lowered or dumped. The Hustler MDV was recently shown to dealers at a Hustler company event in Nashville and will be on display at the GIE+EXPO in Louisville, KY later this month. Learn more:  Pinkstons

Comment:  This is another example of a power equipment company trying to take advantage of their unique distribution network. The turf and lawn care UTV market is seeing big name UTV brands using partnerships and contract manufacturing deals to reach this market, as well as, outdoor equipment brands develop their own products. It will be interesting to see how the level lift technology does in the market and whether other manufacturers will develop something similar. It could be popular in larger institutional or other settings where there might be interest in trying to limit work place injuries due to lifting cargo in and out of vehicles.

Kawasaki Reveals 2017 Mule Pro-FX Ranch Edition

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Kawasaki 2017 Mule Pro-FX Ranch Edition

Kawasaki expands their Mule Pro-FX line for 2017 with a Ranch Edition model.

Kawasaki 2017 Mule Pro-FX Ranch Edition

A side view of the new Mule Pro-FX Ranch Edition.

Kawasaki announced their 2017 Mule Pro-FX Ranch Edition side-by-side. This addition to the Mule Pro-FX line includes special features that add styling and functionality such as:

  • Metallic Titanium paint finish with unique Ranch Edition badging
  • Two-tone seat cover with embossed Ranch Edition logos
  • Standard equipment 4000 lbs WARN winch with dash mounted rocker switch, corded remote control and integrated fuse kit
  • Composite sun top
  • Aluminum wheels
  • Auxiliary high-intensity LED headlights

Similar to other Pro-FX models, the 3-passenger Ranch Edition is powered by  812cc engine with 48 lb-ft of torque and has four wheel independent suspension and speed-sensitive electronic power steering. Other features include:

  • Switch selectable 2WD/4WD with dual mode rear differential
  • 1,000 lb. capacity, pallet sized cargo bed with integrated steel cargo rails
  • Integrated 2-inch hitch receiver with 2000lb towing capacityTilt steering
  • 10.2″ of ground clearance
  • Hydraulic disc brakes
  • Spacious cabin
  • Thick-cushioned bench seat
  • Two 12V power outlets
  • Multi-function digital display

The MSRP for the Mule Pro-FX Ranch Edition is $14,999 and the vehicle comes with a three year limited warranty. Learn more:  ATVconnection.com

Polaris Unveils New RZR XP Turbo Models

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The 2017 RZR XP Turbo EPS raises the bar with 168 hp.

The 2017 RZR XP Turbo EPS raises the bar with 168 hp.

RZR XP 4 Turbo EPS

The four passenger RZR XP 4 Turbo EPS.

Polaris announced their new model year 2017 RZR XP Turbo EPS and RZR XP Turbo 4 EPS. Both models feature the new ProStar Turbo H.O. engine with 168 hp, which is 15% more than last year’s models and the most of any model on the market. In conjunction with the increased horsepower, Polaris improved engine cooling with a more powerful fan, larger front grill and larger radiator, and strengthened the driveline. Other key features include:

  • FOX Podium Internal Bypass Shocks (3″ in front, 2.5″ in rear) with five compression zones and three rebound zones
  • Front and rear stabilizer bars
  • Electronic power steering with a new 1.5-turn steering rack
  • 248-mm Hydraulic disc brakes with triple piston front calipers and double piston rear calipers
  • 29″ Maxxis Bighorn wheels
  • 14″ cast aluminum wheels
  • Both models will be available in late 2016 in Titanium Matte Metallic and Cruiser Black
  • MSRPs:  Two-seater – $24,999; Four-seater – $27,499

Polaris also lowered the prices for the model year 2016 RZR XP Turbo and RZR XP 4 Turbo.  Learn more:  Polaris.com

Comment:  The horsepower battles continue as Can-Am recently released their Maverick X3 with a 154 hp turbocharged engine. While the battle is most prevalent in the sport/high performance segment, it is prominent in other segments as well. One question is if there is a limit to how much horsepower can be put into these vehicles given the terrain and type of riding for which they are used.

CFMoto Reveals 2017 UTVs

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cfmoto zforce 1000

The new 2017 ZForce 1000 EPS sport utility vehicle from CFMoto.  Photo credit:  Powersportsbusiness

At a dealer meeting at company headquarters in Hangzou, China, CFMoto revealed new utility vehicles for model year 2017. The highlight of the line-up is the new sport side-by-side, the ZForce 1000 EPS with an MSRP of $13,999. Key features include:

  • 77 hp
  • 82 foot-pounds of torque
  • CV Tech clutching
  • 27″ mud tires
  • 14″ aluminum wheels
  • New seats

The rest of the 2017 sport line-up includes the following models:

  • ZForce 500 HO Trail EPS, $8,999
  • ZForce 800 Trail EPS, $10,799
  • ZForce 800 EX EPS, $11,599

The 2017 utility line-up includes the following models:

  • UForce 500 HO EPS, $8,999
  • UForce 500 HO EPS TT Camo/Hunting, $9,449
  • UForce 800 EPS, $10,799
  • UForce 800 EPS TT, $11,249

Learn more:  Powersportsbusiness.com

UTV Maker Intimidator Plans $12M Expansion

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Intimidator Classic UTV

The Intimidator brand of UTVs includes the Classic series shown here, a Crew series and a Truck series. Each series comes with several powertrain options including diesel, gas and electric depending on the series.

Utility vehicle and lawnmower manufacturer Intimidator, Inc. of Batesville, AK announced plans for a $12 million expansion to address growth in both product markets. The expansion will include a second manufacturing plant and the addition of 400 jobs over the next four years. The company makes Intimidator UTVs, Bad Dawg UTV accessories, Ground HogMax disc plow for ATVs/UTVs, Spartan zero-turn mowers and the Gourmet Guru Grill. The company is owned by Robert and Becky Foster.

As part of the expansion, the company will receive support from the state in the form a $1.5 million community development block grant, a cash rebate equal to 4.25 percent of annual payroll for the new jobs for five years, and sales tax refunds on building materials, machinery and equipment associated with the expansion.

Intimidator has partnered with Mahindra to develop Mahindra’s line of mPACT XTV utility vehicles. The expansion is tied in part to this partnership. The Intimidator line of UTVs was originally launched in 2013. The product line includes the Classic, Crew and Truck versions. There are several powertrains available depending on the version including a Kohler 1000cc diesel engine, a Kohler 750cc gas engine,  Intimidator’s own 800cc gas engine and a 48 volt AC electric motor. Learn more:  NWAonline.com

Polaris Issues Another Large UTV Recall

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2014 Ranger XP 900 EPS White Lightning

The Ranger XP 900 EPS White Lightning is a part of another large Polaris recall that include three-passenger and crew versions of the 2014 Ranger 900 models.

2014 Ranger XP 900 Polaris Pursuit Camo

2014 Ranger XP 900 Polaris Pursuit Camo

2014 Ranger Crew 900 Solar Red

2014 Ranger Crew 900 Solar Red

On the heels of a string of large recalls of UTVs, Polaris Industries has issued a recall of approximately 42,500 model year 2014 Ranger 900 vehicles. The heat shield on the vehicle can fall off and create fire and burn hazards to riders. The recall includes Ranger XP 900, Ranger XP 900 EPS and Ranger Crew 900 vehicles, which come in various colors. The following information is from the Consumer Products Safety Commission.

Recall Details

Units:  About 42,500

Description:  This recall involves all model year 2014 Polaris Ranger XP 900, XP 900 EPS, and CREW 900 recreational off-highway vehicles (ROVs). The recalled ROVs were sold in a variety of colors and have either three or six seats and a rear box. “Ranger” is printed on the rear box, and “900” is printed on the hood of the ROVs. All 2014 Ranger 900 models and Vehicle Identification Numbers (VINs) are included in this recall. To check for recalled vehicles by VIN, visit www.polaris.com.

Incidents/Injuries:  Polaris has received 36 reports of the recalled ROVs overheating and catching on fire, including reports of three minor burns and one sprained wrist.

Remedy:  Consumers should immediately stop using the recalled ROVs and contact Polaris to schedule a free repair. Polaris is contacting all known purchasers directly.

Sold at:  Polaris dealers nationwide from April 2013 through June 2014 for between $13,200 and $16,200.

Importer(s):  Polaris Industries Inc., of Medina, Minn.

Distributor(s):  Polaris Industries Inc., of Medina, Minn.

Manufactured in:  U.S. and Mexico

Learn more:  CPSC.gov

Comment:  Polaris just lowered their financial guidance for the rest of the fiscal year because of existing recall issues and I’m sure this won’t help the situation. I think the larger issue with these recent recalls is that they potentially point to an underlying design flaw in the vehicles. In turn, this may reveal an underlying problem in their product development process that allowed the design issue to make it into production.

In the long term the sheer number of vehicles and recalls could have a negative impact on the brand. In the short and medium term, depending on how long it takes to clean up the problem in the product development process, there may be an impact on the rate of new vehicle introductions by Polaris. This has been a competitive advantage for Polaris as they produce a large range of vehicles in terms of price points and feature sets. Management frequently refers to their “armada” of models. This is important in the UTV market where an extensive and differentiated product line can target a diverse range of end use applications at a range of price points.

Nikola Motor Reveals Electric UTV Prototype

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Nikola Zero

A prototype of the Nikola Zero all electric UTV from Nikola Motor.

Nikola Zero cockpit

A view of the Nikola Zero cockpit.

In May, Nikola Motor, known more for developing an electric powered long-haul truck, also announced that it was developing an impressive electric powered UTV, the Nikola Zero. Now, in September the company has unveiled a prototype vehicle. According to the company, here are some of the key specifications for the vehicle:

  • 100% electric powered vehicle
  • Range up to 200 miles
  • 400 volts
  • Up to 520 hp
  • Up to 467 ft-lbs of torque
  • 72kWh Battery
  • All-wheel Drive
  • Instant torque in < 1 sec
  • 0-60 mph in 3 seconds
  • 20″ suspension
  • 32″ tires
  • 14.5″ of ground clearance
  • Optional 10 degree rear steering box
  • Waterproof motor and gearbox
  • Two 7″ displays or one optional 15″ display
  • Seats 4

A 2-seat version will also be offered according to management. The vehicle will be priced at $37,000 and the target date for deliveries is Q3 2017. A model can be reserved with a $750 deposit. Learn more:  Electrek.co

Comment:  From the pictures, the Nikola Zero appears to also have solar panels on the roof. At 72kWh the battery pack for the Nikola Zero is very large. By comparison the Ranger EV Li-Ion battery pack features a 30v 8.3 kWh battery and a 15v 4.1 kWh battery. The price point also seems to be on the low side given the size of the battery pack. The Ranger EV Li-Ion with a much smaller battery pack sell for a $11,700 premium over their standard  Ranger EV. Given that high performance UTVs sell for $25,000  or more, the price premium of a similar vehicle with a large lithium ion battery pack should place the Nikola Zero at a price point well above $37,000. It will be interesting to see if the vehicle can make it to market. In any case, the vehicle is another indication of a continuing trend of electric UTVs being purposefully built for more demanding applications and uses other than hunting.

BRP Quarterly Results for Q2 FY2017

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Can-Am continues to build out their Defender lineup with the hunter oriented Defender Mossy Oak Hunting Edition.

Models from BRP’s Can-Am Defender product line, like the Mossy Oak Hunting Edition shown here, helped increase their market share in the utility UTV segment and drive revenue in BRP’s Year-Round products unit.

BRP, maker of Can-Am side-by-sides, recently announced their second quarter financial results for fiscal year 2017. The quarter ended July 31, 2016 and the year ends January 31, 2017.  Management reported revenues for the quarter to $856.1 million, an increase of 5.4% year over year. The increase was driven by higher wholesale in Year-Round Products, which includes ATVs, UTVs and the Spyder, and favorable exchange rates. Revenue from Year-Round products jumped 9% form $298.4 million to $326.3 million for the quarter. Gross profit increased 1.5% from $169.4 million to $172.0 million. For the first six months of the fiscal year revenue for Year-Round products increased from $696.5 million to $726.5 million. The following are some highlights from the earnings call related to the UTV market.

  • North American UTV market ended the season up mid-single digits %
  • The sport segment is down low teens % related to Polaris RZR issues, the crossover segment up mid-teens % and the utility/work segment up low teens %
  • Can-Am retail was up mid-single digits %
  • Can-Am Defender now the highest selling model in the Can-Am UTV line-up
  • Defender is performing well in New Zealand, Australia and Western Europe as well
  • Management is targeting on becoming the number 2 brand in the utility segment in two to three years
  • New Defender models will look to address other subsegments of the utility segment
  • Introduction of the Can-Am Defender and addition of new dealers increased dealer inventory but was offset by decreases in Commander and Maverick UTV inventory
  • Can-Am renewed their sponsorship agreement with NASCAR for another two years
  • The company introduced the new Maverick X3 side-by-side during the quarter
  • Management increased their full year guidance for Year-Round products from 6% to 10% revenue growth to 8% to 12%

Learn more:  BRP.com

New Models Reveal Market Trends

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While the growth of the small, task-oriented vehicle market (STOV) may not be as strong as a few years ago, the proliferation of new models since the beginning of the year indicate a competitive and still growing market. The STOV market includes utility vehicles(UTVs)/side-by-sides, golf cars and LSVs. UTVs make up the largest share of the STOV market and not surprisingly that is where much of the action is. The UTV segment is also where much of the growth opportunity is as well.

A review of over 25 brands and product lines including all of the major players in the UTV market, as well as smaller ones, shows that approximately 80 new models were launched since the end of 2015. These have included completely new entrants, product line extensions, special edition models customized for specific applications and product line upgrades.

2017 Wolverine EPS

Yamaha continues to build out their UTV line with models like the 2017 Wolverine EPS.

A major factor in this large number of new models has been the re-entry of established powersports brands into the market over the last several years. For example, Honda after being somewhat dormant after their Big Red UTVs pursued the market with their Pioneer line. Meanwhile Yamaha had built out the work oriented Viking line, the Wolverine crossover line and more recently attacked the pure recreational/sport segment with their YXZ line.

The Ranger XP 1000 EPS in Nara Bronze.

The Ranger XP 1000 EPS in Nara Bronze features more horsepower than the XP 900.

An analysis of recent model introductions illuminates important trends in the market including the continued push for higher horsepower vehicles, targeting ‘value’ buyers with lower price point models, developing models with accessory packages for specialized applications, and shifts in the electric UTV segment. These trends and others are discussed in an article a I recently posted in our buying guide section.