2016 PGA Show: Parts Leader Nivel Emphasizes Branding

Posted on February 8, 2016 by Marc Cesare

Product display for Jake’s lift kits.

Display for one of Nivel’s wheels from their GTW brand.

In-store product display for Nivel’s recent brand acquisition, Madjax.

At the recent PGA Show, leading golf car parts supplier Nivel revealed plans to emphasize and leverage branded product lines. After a string of acquisitions over the last several years, Nivel’s management believes they had built a stable of well-known branded products, but had not fully realized the value of those brands. To that end the company is making an effort under their “House of Brands” initiative to build brand awareness and take advantage of the brand equity in some key product lines now under the Nivel umbrella. Key brands on display at the PGA Show include:

Jake’s – lift kits
Madjax – seating and lighting
Red Dot Enclosures – vehicle enclosures
Blue Dot – windshields and tops
GTW – wheels, lift kits and flipseats
Genesis 250/350 – seating
Reliance Power Parts
MJFX Innovative – lift kits and bumpers

Part of their strategy involves placing dedicated store displays for specific brands in dealerships. Nivel is the largest supplier of aftermarket parts and accessories for golf cars in North America.

2016 PGA Show: Torq Off-Road Electric Vehicles Showcases Suppressor VLE Electric Side-by-Side

Posted on February 8, 2016 by Marc Cesare

The spartan and aggressive looking Torq Suppressor VLE utility vehicle features a low-slung design, which results in a low center of gravity.

A frontal view of the Torq Suppressor VLE with seating for two.

A frontal view of the Torq Suppressor VLE Side X Side with racing-style four-point harnesses and seating for two.

A view of the vehicles quick-release steering wheel and instrument panel.

A view of the vehicle’s instrument panel and quick-release steering wheel.

The Torq Suppressor VLE’s AC powertrain.

Torq Off-Road Electric Vehicles used the 2016 PGA Show to showcase their Suppressor VLE Side X Side, an electric powered hunting and recreational vehicle. The company also has a single seat version, the Solo. VLE stands for Very Light Electric, and the models have a curb weight of about 1,020 lbs. Both models are powered by a 48-volt AC brushless powertrain with a 450 amp Curtis controller which produces 18 hp and a top speed of 25 mph. The battery pack consists of eight Crown 6-volt AGM batteries with an estimated run time of 3 to 3.5 hours. Other features include:

12.49:1 Team Industries Slip Disc Differential
Width of only 58.5″
10″ of ground clearance
PRP suspenison
Dual A-Arm front suspension with coil over, multi-position, pre-load adjusted shocks
A-Arm rear suspension with coil over shocks
All-wheel disc brakes
25″ tires
Four-point racing-style harness
Quick-release steering wheel
MSRPL Suppressor VLE Side X Side – $15,500; Suppressor VLE Solo – $14,500;

While hunting is a key application for the Torq vehicles, it is certainly not the only one as the company is also marketing the vehicle as a recreational vehicle as well. Compared to other electric hunting vehicles, Torq’s design and look will likely have more appeal to off-road recreational riders. This dual application design is also a good idea from a marketing standpoint. Research SVR has done in the market indicates that the electric hunting vehicle market is limited to only certain areas of the country where geography and the type of hunting lend itself to the use and expense of a dedicated hunting vehicle. The design of the Torq models should appeal to a wider potential market, although versions with a higher top speed would probably broaden the appeal in the recreational market. The company has started to build out their dealer network.

2016 PGA Show: E-Z-GO Introduces New Refresher and Updated RXV

Posted on February 5, 2016 by Marc Cesare

The updated E-Z-GO RXV includes a redesigned front with integrated bumper.

The two main products E-Z-GO showcased at the PGA Show is their RXV with an updated design and a new refresher vehicle. The RXV update involves style and comfort features rather than the underlying structure and driving performance of the vehicle. Key changes include a redesigned front with integrated bumper, more ergonomic seats, a larger dash with deeper cupholders and two USB ports and what E-Z-GO claims is the largest bagwell in the industry. The redesign is intended to improve golfers on-course experience. The RXV is available with an electric AC drivetrain or a 13.5 hp gas engine. Both models provide rack-and-pinion steering and independent front suspension.

More ergonomic seats were added to the RXV as part of the update.

The RXV’s larger dash includes USB ports and deeper cupholders.

The RXV’s bagwell is now the largest in the industry according to E-Z-GO.

For the third year in a row E-Z-GO has added to their refresher product line. This year’s model, the Cushman Refresher Oasis, features four beverage compartments which can fit up to 500 cans, a 12.1 square-foot wrap-around counter and a 6.7 cubic-foot dry goods cabinet. Optional airpots are available for serving morning or afternoon beverages. While previous refreshers, the F2 and F4, focused on modularity and flexibility the Oasis is focused on providing volume. A key target market is golf courses with higher volume which can use the Oasis to reduce their need to return from the course to replenish their food and beverage supply during the course of the day.

The new Cushman Refresher Oasis.

Some of the 500-can storage capacity under the wrap-around counter.

The merchandise/dry goods cabinet with adjustable shelves to facilitate a flexible approach to point-of-sale efforts.

Other features of the Oasis include:

13.5 hp, 401 cc, single cylinder, air-cooled Kawasaki gas engine
CVT transmission
Dual rear drum brakes
5000 Series Aluminum, Super Durable TGIC Polyester Powder Coating
3.4 cubic foot trash bin
11 mph top speed
Powder coated steel frame and steel rear body

2016 PGA Show: Sunright International Introduces HJS Big Horn UTVs

Posted on February 5, 2016 by Marc Cesare

Sunright International introduced two new utility vehicles at the PGA Show, the HJS Big Horn 200VX priced at $4,199 and the HJS Big Horn 200GVX priced at $4,699. Sunright International operates as an importer, distributor and developer of motor vehicles and motorsports products from China and is the authorized importer of Jiangsu Linhai ATVs, UTVs and Scooters in North and South America.

The new HJS Big Horn UTV from Sunright International.

A view of the cockpit for the new HJS utility vehicle.

The Big Horn 200VX features include:

A CARB and EPA approved 4 Stroke Overhead Cam, Air/Oil Cooled 177cc Engine
CVT Transmission
Rear wheel drive
Four wheel hydraulic disc brakes
McPherson Strut Front Suspension
Double A-Arm Fully Independent Rear Suspension
10 in. of ground clearance
220 lb. cargo box capacity
Hydraulic assist Dump Bed and Under seat Storage
450 lb. towing capacity
Roof
Headlights, taillights and brake lights
24″ tires

The Big Horn GVX has a rear-facing bench seat instead of a dump bed and features:

Seating for four
A CARB and EPA approved 4 Stroke Overhead Cam, Air/Oil Cooled 177cc Engine
CVT Transmission
Rear wheel drive
Four wheel hydraulic disc brakes
McPherson Strut Front Suspension
Double A-Arm Fully Independent Rear Suspension
10 in. of ground clearance
220 lb. cargo box capacity
Hydraulic assist Dump Bed and Under seat Storage
450 lb. towing capacity
Roof
Headlights, taillights and brake lights
24″ tires

2016 PGA Show: Garia Showcases Models for the US Market

Posted on February 4, 2016 by Marc Cesare

Luxury golf car manufacturer Garia showcased three vehicles at the PGA Show that will be a focus of marketing efforts this year in the US including a golf car, utility vehicle and a people mover.

Garia’s utility vehicle now available in the US.

Garia’s utility vehicle is already in production and ready for the US market, after being a great success in the Europe according to Garia representatives. What is somewhat surprising, given the price differential between their golf cars and typical golf cars, is the relatively low price of approximately $15,000 for the base utility model compared to what is currently on the market.The base model comes with a cab but no doors, no bed sides and no powerlift. The floor model on display included all of these plus a small Webasto diesel powered heater and is priced around $18,000.

The doors feature a sliding window and a unique latching system that can hold the door open flat against the vehicle.

The Garia Utility's dash features a storage area, cupholders and a knobs for adjusting side mirrors.

The Garia Utility’s dash features a storage area, cupholders and inside knobs for adjusting side mirrors.

The underseat battery pack features a single-point watering system.

Adjustable seats in the Garia Utility.

An overhead stereo system with bluetooth connectivity is available for this model.

The utility vehicle features a 48-volt system with a 3Kw AC motor powered by six Trojan T875 batteries. A lithium battery option is available for a $5,000 premium. The vehicle features a galvanized steel frame, front disc and rear drum brakes, a 350 amp Curtis controller and a 620 kg. payload capacity. While the Garia Utility will still be more expensive than similar models on the market, management believes the quality, durability and ride of the vehicle compared to the extra cost will win over customers looking at the long-term ownership experience.

The Garia Golf Car.

Another vehicle being showcased is the Garia Golf Car which will be ready for the US market in March of this year. Some final changes are being made to the roof design which is now wider. The model is also designed so dealers can easily convert the vehicle from a two seater to a four seater. Perhaps the most interesting aspect of the Garia Golf Car is the marketing approach being used in the US. While priced too expensively to be a replacement for existing fleet golf cars, this model is being pitched as a fleet add-on where a course would purchase three or four for their fleet and charge extra for a luxury experience. According to Garia management some 15-20 resorts have already taken this route. This seems to be a really smart approach by Garia. Not only does it open up part of a market in which they would have a hard time competing through a traditional approach, but it is a market in which they likely will have limited competition. A course offering a select number of luxury golf cars will have a harder time selling that concept with a Club Car, E-Z-GO or Yamaha with extra bling compared to a Garia which from it’s inception has been designed and marketed to be a luxury golf car.

The new six-seater people mover from Garia.

Garia was also showcasing a six seat people mover that will be ready in June. A large order for custom vehicles for a collection of resort hotels in the Middle East gave rise to this model. While the custom version uses an aluminum chassis, the cost is prohibitive for the stock version, given the amount of aluminum needed to provide the needed stiffness for the long wheelbase. Instead a steel chassis will be used. Other changes to the floor

The six seater from Garia features a lot of legroom for occupants in the first and second rows.

The aluminum footrest for second row passengers is visible with the front seat raised.

The back two seats will be slightly narrower in the stock version to accommodate roof supports.

model pictured here is a roof and slightly narrower rear-facing seats. The base cost is expected to be approximately $16,200.

John Deere Introduces New Crossover XUV590i UTVs

Posted on January 31, 2016 by Marc Cesare

John Deere has introduced new crossover UTVs, the XUV590i and the four-passenger XUV590i S4. Both models also feature a power steering variant.

“The XUV590i and XUV590i S4 four-passenger models were designed to get more chores checked off your to-do list, in a more comfortable setting,” said Mark Davey, John Deere marketing manager, Gator utility vehicles. “Outdoor enthusiasts can navigate terrain faster with a top speed of over 45 mph thanks to quick acceleration powered by a 586 cc, 32 horsepower, liquid-cooled inline twin-cylinder gasoline engine.”

The new crossover UTV from John Deere, the XUV590i.

Key features of the XUV590i include:

586cc, 32 hp, 4-cycle gas, Inline-twin engine with Electronic Fuel Injection (EFI) and Overhead Valves (OHV)
45 mph top speed
4WD with limited slip front differential, plus locking rear differential
Fully independent front and rear suspension with 8 in. of front and rear travel
10.5″ of ground clearance
Hydraulic disc brakes
Ancla M-T or Terrahawk AT tires
400 lb. cargo box
1,100 lb. towing capacity
65 amp alternator and 12V DC outlet
Backlit digital instrument panel
Ample legroom
MSRP $9,799
Power steering version for $10,899

A four-passenger version, the XUV590i S4, was introduced as well.

Key features of the XUV590i S4 include:

4-passenger seating
586cc, 32 hp, 4-cycle gas, Inline-twin engine with Electronic Fuel Injection (EFI) and Overhead Valves (OHV)
45 mph top speed
4WD with limited slip front differential, plus locking rear differential
Fully independent front and rear suspension with 8 in. of front and rear travel
10.5″ of ground clearance
Hydraulic disc brakes
Ancla M-T or Terrahawk AT tires
400 lb. cargo box
1,100 lb. towing capacity
65 amp alternator and 12V DC outlet
Backlit digital instrument panel
Ample legroom
MSRP $11,399
Power steering version for $12,499

Learn more: Deere.com

Comment: These new models essentially offer a faster version of the XUV560 with similar cargo box and towing capacity. They also match the speed of the XUV825i (MSRP $12,059) at a lower price, but are a smaller vehicle with less horsepower, 600 lbs. less cargo box capacity and 400 lbs. less towing capacity. I would assume that the management was hearing that customers were looking for more speed, as well as comfort in the mid-size class. In any case, this launch is another indication of the ongoing competitiveness in the utility vehicle market as manufacturers continue to churn out new models across the range of market segments.

Arctic Cat Introduces the 2017 Prowler 500 Side-by-Side

Posted on January 21, 2016 by Marc Cesare

The new 2017 Prowler 500 from Arctic Cat

Arctic Cat recently introduced the new 2017 Prowler 500. With an MSRP of $9,499, the Prowler 500 is priced considerably less than the 2016 1000 XT ($15,299) and the 700 XT ($13,999). Compared to the 700 XT the 500 has a smaller engine, no electronic power steering, less suspension travel, 25″ tires, no LED accent lights, less underhood storage, bench rather than bucket seats and slightly less cargo bed capacity. Key features of the Prowler 500 include:

443cc, SOH, 4-stroke, 4-valve EFI engine
2-passenger bench seating
2/4 WD with electronic front differential lock
Automatic CVT with engine braking system
Hydraulic disc brakes
7.5″ of front and rear suspension travel
10″ of ground clearance
25″ tires
1,500 lb. towing capacity
500 lb. cargo box capacity
Halogen headlights
Side restraint nets
Tilt steering
Digital sport gauge
3.5 gallon underhood storage

Learn more: Arcticcat.com

Comment: With their lowest priced Prowler at $14,000, Arctic Cat did not have a Prowler for the lower priced segment. While this price point is crowded with competitive offerings from imports to brands like Cub Cadet as well as the larger players, Arctic Cat needs to have some presence in this part of the market. Not everyone that wants a utility vehicle can afford to spend $14,000 or more on a vehicle, but models under $10,000 are much more affordable and can offer a good value depending on the feature set.

Arctic Cat Introduces HDX Crew Utility Vehicle

Posted on January 20, 2016 by Marc Cesare

The new Arctic Cate HDX 700 Crew XT for model year 2017.

Arctic Cat has announced the new HDX 700 Crew XT for model year 2017. Key features of the HDX 700 Crew XT include:

695cc, SOHC, 4-stroke, 4-valve engine with electronic fuel injection
Bench seating for 6
2/4 WD and electronic front differential lock
Automatic CVT with engine braking system
Hydraulic disc brakes
Electronic power steering
1,500 lb. towing capacity and rear 2″ receiver
1,000 lb. cargo box capacity convertible to flatbed
22.4 gallon underhood storage
10″ of front and rear suspension travel
Fox Float rear shocks
10″ of ground clearance
26″ Duro Kaden tires with aluminum wheels
Halogen headlights with LED light bar
Side restraint nets
Tilt steeing

The HDX 700 Crew XT is available in Team Arctic Green, Fire Red (MSRP $15,499) or True Timber Camo ($15,999).

Learn more: Arctic Cat

Comment: With most of their competitors offering a crew size utility vehicle in the work segment, Arctic Cat really needed to add a crew version of the HDX to fill out their product line. It’s interesting that they are introducing the model as part of the 2017 model year. Typically, vehicles for the next model year don’t start appearing until May or June.

Polaris Adds Mid-Model Year 2016 Models

Posted on January 11, 2016 by Marc Cesare

The 2016 Ranger XP 900-6 in Black Pearl.

Polaris announced the addition of new Ranger and RZR vehicles to their model year 2016 lineup, along with new ACE models. The new vehicles primarily feature new paint colors for various models, and mostly across the RZR product line. The exceptions are two new Ranger models, the Ranger XP 900 EPS Matte Sagebrush Green, which features a new paint color as well as Russet Brown cut-and-sew seats, and the Ranger Crew XP 900-6 EPS Black Pearl, which features a Velocity Blue graphics package along with the new paint color. MSRPs are not currently available but similar models with special paint colors are priced at $15,299 for the Ranger XP 900 EPS and $16,499 for the Ranger Crew XP 900-6 EPS.

The 2016 RZR S 1000 EPS in Blue Fire Metallic.

The RZR models with new paint colors include:

RZR XP Turbo EPS Matte Sunset Red
RZR XP Turbo EPS Matte White Lightning
RZR XP 4 Turbo EPS Matte White Lightning
RZR XP 4 Turbo EPS Matte Sunset Red
RZR XP 1000 EPS Sunset Red
RZR XP 4 1000 EPS Sunset Red
RZR S 1000 EPS Blue Fire Metallic
RZR 4 900 EPS Spectra Orange
RZR 4 900 EPS Matte Sunset Red
RZR S 900 EPS Spectra Orange
RZR S 900 EPS Matte Sunset Red
RZR 900 EPS XC Edition Titanium Matte Metallic
RZR 900 EPS Trail Stealth Black
RZR 570 EPS Trail Sunset Red

The 2016 ACE 570 SP in Titanium Matte Metallic.

The ACE models featuring new paint colors include:

Polaris ACE 570 Indy Red
Polaris ACE 570 Velocity Blue
Polaris ACE 570 SP Titanium Matte Metallic

All of the new models will begin shipping in January.

Learn more: Polaris.com

Comment: This is a typical mid-model year product introduction for Polaris. While they occasionally introduce a significantly new model at this time or special editions of existing models, the additions are typically new paint colors and/or graphic schemes. It is also an indicator of how well they handle their dealer inventory and manufacturing process. The ability to offer such a wide range of colors across many models in a timely manner while not bloating dealer inventory requires a very responsive and efficient manufacturing process.

CFMOTO 2016 Models Added To SVR Database

Posted on December 18, 2015 by Marc Cesare

The new 2016 CFMoto ZForce 500 which uses the new high output engine.

We recently added CFMOTO’s 2016 model year vehicles to our database. These include the ZForce line, which is designed for trail riding and recreational use, and the UForce line, which is designed for work. Some of the 2016 models feature CFMOTO’s new 495cc high output engine, which replaces a larger but less powerful engine in previous models.

The ZForce lineup includes the 500, 500 Trail, 800, 800 EPS, 800EX and 800 EX EPS. All of the ZForce models come standard with selectable 2WD/4WD, double A-arm independent suspension in the front and rear with nitrogen gas shocks, contoured roof, cargo and side nets, 3,000 lb. winch, 14″ aluminum wheels, 26″ tires, LED headlights and a multi-function digital display. The main difference between the 500 and 800 models is that the 800 models feature a 800cc engine with 62 hp and have an electronic power steering option. The 500 Trail, 800 and 800 EPS models are only 50″ wide while the standard 500 model is 52″ wide. If you favor a wider vehicle, then the 800EX model is 59″ wide and is also available with electronic power steering. The 800EX has a slightly higher ground clearance at 11.8″ compared to 11.2″ for the other models. The list prices for the ZForce lineup range from $8,799 to $11,599.

The 2016 CFMOTO UForce 800 in Crystal Orange.

The UForce lineup offers fewer models with the 800, 800 EPS and the 500 EPS. The latter model uses the new high output engine. All of the UForce models come standard with selectable 2WD/4WD, double A-arm independent suspension in the front and rear, safety doors, contoured roof, a winch, 14″ wheels, 26″ tires, a large capacity dump box with nitrogen gas spring assist lift, LED headlights and a multi-function digital display. All the models have 10.2 inches of ground clearance and are 57.6 inches wide. The 800 models features a 3,500 lb. rather than 3,000 lb. winch, 1,250 lbs. of towing capacity versus 1,025 lbs. for the 500 EPS, and aluminum rather than steel wheels. The list prices for the UForce lineup range from $8,999 to $10,799.

Learn more: Search Database

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