{"id":1910,"date":"2011-05-13T11:04:41","date_gmt":"2011-05-13T15:04:41","guid":{"rendered":"http:\/\/smallvehicles.wordpress.com\/?p=1910"},"modified":"2011-05-13T11:04:41","modified_gmt":"2011-05-13T15:04:41","slug":"john-deere-marketing-initiatives","status":"publish","type":"post","link":"https:\/\/smallvehicleresource.com\/blog\/2011\/05\/13\/john-deere-marketing-initiatives\/","title":{"rendered":"John Deere Marketing Initiatives"},"content":{"rendered":"<p><strong>Drive Green Challenge<\/strong> &#8211; For a third year John Deere will be bringing their Drive Green Challenge to select dealerships in the Midwest and East Coast. ??A total of 60 dealerships will be visited by a customized promotional tractor trailer with various Deere equipment for test drives and demonstrations.<\/p>\n<blockquote><p><em>A unique??Gator??utility vehicle &#8211; the &#8220;Tail Gator&#8221; XUV, complete with speakers and other gadgets &#8211; will be featured at the sites. In addition, there will be a drawing for a similar machine at the end of the summer, to be given to one visitor to the Challenge&#8217;s various dates.<\/em><\/p><\/blockquote>\n<p><em><\/em>Other dealerships will have satellite versions of the Challenge. ??<a title=\"John Deere Drive Green Challenge\" href=\"http:\/\/www.machinefinder.com\/ww\/en-US\/articles\/1636\" target=\"_blank\" rel=\"nofollow\">Learn more: ??Machinefinder.com<\/a><\/p>\n<p><strong>Gator XUV Configurator<\/strong> &#8211; John Deere has added a new feature to their website, a configurator for their Gator XUV model. ??The features allows for a range of vehicle customizations which are then sent to a dealer for a quote. <a title=\"Gator XUV Configurator\" href=\"http:\/\/www.machinefinder.com\/ww\/en-US\/articles\/1638\" target=\"_blank\" rel=\"nofollow\">??Learn more: ??Machinefinder.com<\/a><\/p>\n<p><strong>John Deere Sponsors Iowa NASCAR Even<\/strong>t &#8211; An Iowa Speedway event has been renamed the John Deere Dealer&#8217;s 250. ??The NASCAR event on May 22nd is expected to attract over 50,000 fans including a few thousand John Deere equipment owners as part of a dealer tie-in. ??Ten free one-year leases for a Gator utility vehicle will be given away as part of the promotion. ??<a title=\"John Deere Sponsors NASCAR Event\" href=\"http:\/\/www.machinefinder.com\/ww\/en-US\/articles\/1640\" target=\"_blank\" rel=\"nofollow\">Learn more: ??Machinefinder.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drive Green Challenge &#8211; For a third year John Deere will be bringing their Drive Green Challenge to select dealerships in the Midwest and East Coast. ??A total of 60 dealerships will be visited by a customized promotional tractor trailer &hellip; <a href=\"https:\/\/smallvehicleresource.com\/blog\/2011\/05\/13\/john-deere-marketing-initiatives\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,26,27],"tags":[294,365,547,550,668,689,690,870],"class_list":["post-1910","post","type-post","status-publish","format-standard","hentry","category-market-trends","category-marketing","category-technology","category-utility-vehicles","tag-configurator","tag-drive-green-challenger","tag-gator","tag-gator-xuv","tag-iowa-speedway","tag-john-deere","tag-john-deere-dealers-250","tag-nascar"],"_links":{"self":[{"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/posts\/1910"}],"collection":[{"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/comments?post=1910"}],"version-history":[{"count":0,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/posts\/1910\/revisions"}],"wp:attachment":[{"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/media?parent=1910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/categories?post=1910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/tags?post=1910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}