{"id":4347,"date":"2016-02-08T22:41:36","date_gmt":"2016-02-08T22:41:36","guid":{"rendered":"http:\/\/azureblog.smallvehicleresource.com\/?p=4347"},"modified":"2016-02-08T22:41:36","modified_gmt":"2016-02-08T22:41:36","slug":"2016-pga-show-parts-leader-nivel-emphasizes-branding","status":"publish","type":"post","link":"https:\/\/smallvehicleresource.com\/blog\/2016\/02\/08\/2016-pga-show-parts-leader-nivel-emphasizes-branding\/","title":{"rendered":"2016 PGA Show: Parts Leader Nivel Emphasizes Branding"},"content":{"rendered":"
\"Product<\/a>

Product display for Jake’s lift kits.<\/p><\/div>\n

\"Display<\/a>

Display for one of Nivel’s wheels from their GTW brand.<\/p><\/div>\n

\"In-store<\/a>

In-store product display for Nivel’s recent brand acquisition, Madjax.<\/p><\/div>\n

At the recent PGA Show, leading golf car parts supplier Nivel revealed plans to emphasize and leverage branded product lines. After a string of acquisitions over the last several years, Nivel’s ??management believes they had built a stable of well-known branded products, but had not fully realized the value of those brands. To that end the company is making an effort under their “House of Brands” initiative to build brand awareness and take advantage of the brand equity in some key product lines now under the Nivel umbrella. Key brands on display at the PGA Show include:<\/p>\n