{"id":5596,"date":"2017-12-21T16:58:57","date_gmt":"2017-12-21T16:58:57","guid":{"rendered":"https:\/\/smallvehicleresource.com\/blog\/?p=5596"},"modified":"2017-12-21T19:12:24","modified_gmt":"2017-12-21T19:12:24","slug":"tata-ace-mini-truck-reaches-milestone","status":"publish","type":"post","link":"https:\/\/smallvehicleresource.com\/blog\/2017\/12\/21\/tata-ace-mini-truck-reaches-milestone\/","title":{"rendered":"Tata Ace Mini-truck Reaches 2 Million Vehicle Milestone"},"content":{"rendered":"<div id=\"attachment_5597\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5597\" class=\"size-medium wp-image-5597\" src=\"https:\/\/smallvehicleresource.com\/blog\/wp-content\/uploads\/2017\/12\/Tata-ace-mega-300x214.jpg\" alt=\"Tata Motors Tata Ace Mega\" width=\"300\" height=\"214\" srcset=\"https:\/\/smallvehicleresource.com\/blog\/wp-content\/uploads\/2017\/12\/Tata-ace-mega-300x214.jpg 300w, https:\/\/smallvehicleresource.com\/blog\/wp-content\/uploads\/2017\/12\/Tata-ace-mega-420x300.jpg 420w, https:\/\/smallvehicleresource.com\/blog\/wp-content\/uploads\/2017\/12\/Tata-ace-mega.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-5597\" class=\"wp-caption-text\">The Tata Ace Mega is one variant of the popular mini-truck from Tata Motors.<\/p><\/div>\n<p>Tata Motors of India recently announced that the 2 millionth Tata Ace mini-truck had been sold. The company reached the milestone in 12 years. The Tata Ace is popular in India and other Southeast Asia countries where mini-trucks and a host of other small vehicles are used for &#8220;last mile&#8221; transportation in a spoke and hub system. According to Tata management the company controls 65% of the mini-truck market. Other players in the market include Mahindra with their Jeeto vehicle and Piaggio with their Porter 700.<\/p>\n<p>The Tata Ace platform has grown into over a <a href=\"http:\/\/ace.tatamotors.com\/\" target=\"_blank\" rel=\"nofollow\">dozen offerings<\/a> since being launched in 2005. The Tata Ace family??includes brands like Ace, Zip, Mega and Mint for cargo transport and Magic, Mantra and Iris for passenger??transport. The vehicles come in a range of engine power, engine type and body configurations to fit a wide??spectrum of end-use applications??in urban to rural settings. For example they offer the Super Ace Mint with a suction machine for sewage and manhole cleaning and other models are specifically designed for use as food trucks.??Small scale transporters and entrepreneurs are the main target customers for these vehicles.<\/p>\n<p>Mini-trucks are??not as popular in the United States, in part, because the do not meet safety and emissions regulations for on road use. There are about a <a href=\"http:\/\/www.iihs.org\/iihs\/topics\/laws\/minitrucks?topicName=low--and-medium-speed-vehicles\" target=\"_blank\" rel=\"nofollow\">dozen states<\/a> that allow them limited access to roads with a speed restriction typically in the 25 mph to 35 mph range. They are more popular in some farming communities where they have served as a utility vehicle for use off-road or on road moving between fields. To a large degree the UTV has functionally become the US version of the mini-truck.?? ??<a href=\"http:\/\/www.tatamotors.com\/press\/tata-ace-crosses-20-lakh-sales-milestone\/\" target=\"_blank\" rel=\"nofollow\">Learn more: Tatamotors.com<\/a><\/p>\n<p><em>Marc Cesare, Smallvehicleresource.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Motors of India recently announced that the 2 millionth Tata Ace mini-truck had been sold. The company reached the milestone in 12 years. The Tata Ace is popular in India and other Southeast Asia countries where mini-trucks and a &hellip; <a href=\"https:\/\/smallvehicleresource.com\/blog\/2017\/12\/21\/tata-ace-mini-truck-reaches-milestone\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,2397,14,23,27],"tags":[650,1756,835,1472,1132,1270,1271],"class_list":["post-5596","post","type-post","status-publish","format-standard","hentry","category-globalization","category-low-speed-vehicle","category-market-trends","category-sales-figures","category-utility-vehicles","tag-india","tag-mahindra","tag-mini-truck","tag-piaggio","tag-sales","tag-tata-ace","tag-tata-motors"],"_links":{"self":[{"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/posts\/5596"}],"collection":[{"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/comments?post=5596"}],"version-history":[{"count":1,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/posts\/5596\/revisions"}],"predecessor-version":[{"id":5598,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/posts\/5596\/revisions\/5598"}],"wp:attachment":[{"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/media?parent=5596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/categories?post=5596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallvehicleresource.com\/blog\/wp-json\/wp\/v2\/tags?post=5596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}